Ben & Jerry's Launches Exclusive Collaboration with Vermont Musician Noah Kahan
September 21, 2024
At Noah Kahan's benefit concert in Essex, Vermont, Ben & Jerry's unveiled an exclusive, limited-edition flavor: Northern Latte-tude. This maple latte ice cream with graham cracker dough and chunks was created in collaboration with Kahan and Ben & Jerry's flavor gurus, inspired by Kahan's Vermont roots and his hit song "Northern Attitude."
The flavor, created specifically for the concert, was intended to raise funds for Kahan's mental health initiative, The Busyhead Project, which supports mental health awareness and resources. The event raised more than 15,000 $. "We were thrilled to partner with Noah to create this flavor," said Emily Smith, Ben & Jerry's brand innovation manager. The flavor will be featured as an encore today at Ben & Jerry's Scoop stores in Burlington and Waterbury, Vermont.
For more information and to support The Busyhead Project, visit: busyheadproject.org.