CAMPARI®, THE HEART OF NEGRONI, BRINGS A THUNDER TO THE ICONIC COCKTAIL WITH AFICIONADOS FROM AROUND THE WORLD DURING THE 12TH ANNUAL NEGRONI WEEK, SEPTEMBER 16-22

Campari®, the iconic Milanese red aperitif, andSoak, the ultimate guide to liquid culture, are teaming up for the 12th annual Negroni Week hostedfrom September 16 to 22, 2024. The best-selling classic cocktail* – the Negroni – will be celebrated around the world in supportSlowFood, a global movement of local communities and activists in more than 160 countries.

The classic Negroni has a long history since its Italian origins in 1919, when the famous Count Camilo Negroni asked the bartenderFosco Scarsellito enhance their favourite cocktail – the Americano – by replacing the soda water with a splash of gin. By adding an orange slice as a garnish, rather than the usual lemon zest, the Negroni was born and remains a staple in bars and restaurants around the world, thanks to the support of bartenders and its perfect blend of simplicity and sophistication. Since its inception, Campari’s distinctive bitter taste and unmistakable vibrant red colour have been at the heart of the iconic Negroni. As the sole branded ingredient in the International Bartenders Association’s official Negroni recipe, there really is no better way tono Negroni without Campari.

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Imbibe’s unwavering commitment to charitable giving led to the launch of Negroni Week in 2013 with Campari, and has since raised an impressive sumof 5 million dollarsthanks to the participation of bars and restaurants from around the world. This year, in collaboration with Slow Food, official donor partner, Negroni Week aims to collaborate with even more venues than ever before to benefit from the Slow Food Negroni Week Fund, which helps preserve cultural and biological diversity, promote food and drink education, and advocate for equity and justice on a global scale. EnglishIn 2023, theSlow Food Negroni Week Fundhas provided scholarships, access to industry events such as Tales of the Cocktail and Terra Madre Salone del Gusto, and supported innovation projects that address challenges in the hospitality industry. To kick off fundraising efforts for this important cause in 2024, Campari and Southern Glazer’s Wine and Spirits will once again donate100 000 $And10 000 $, respectively.

Anne Louise Marquis, Campari America’s Head of Commercial Advocacy, comments:“Bartenders know that a well-made Negroni is as close to perfection as you can get. With equal parts Campari, gin and sweet vermouth, this model has served as inspiration for over 100 years, and while new variations may be created, Campari is always the red heart. There is no Negroni without Campari, and we encourage those of legal drinking age to get out and support the many incredible bars and bartenders across the country, while also supporting our incredible charity partner, Slow Food!”

HOW TO PARTICIPATE IN NEGRONI WEEK

• Participating Bars/Restaurants:
  • Bars and restaurants around the world can register to participate in Negroni Week atNegroniWeek.com. The registration deadline isSeptember 13thhas12:00 PST.
  • For Negroni lovers looking to sample one of the world's most beloved cocktails, check outBars and restaurants participating in Negroni Week.
• Service day:As a culmination of Campari's Negroni Week efforts, the brand will once again host itsDay of servicefor the eighth annual year theTuesday September 17, encouraging trade volunteers to participate in more than 50 activities nationwide, in partnership with the USBG Foundation. More than just an annual event, the Day of Service is an important reflection of Campari’s commitment to making a positive impact on the local communities that serve the center of the hospitality industry.
• Campari Red Hands:Ahead of Negroni Week, tune into Campari’s social channels to enjoy a cocktail trailer featuring the iconic American mixologist’s unique Negroni creationTiffany Barriereas part of the Campari Red Hands program.
• Business events:Campari will welcome sales members to its Campari Academy at its New York headquarters and digitally throughout the week to celebrate the iconic Negroni cocktail. Guests will be able to learn from experts like Campari’s brand ambassadorOlivia Cerio,Kapri Robinsonwho recently won the Spirited Award for American Bartender of the Year from Tales of the Cocktail Foundation, and industry expertDon Lee.
• Negroni in Times Square:For the first time in the United States, Negroni fans will be able to see their favorite cocktail come to life on a shimmering billboard in the heart ofTimes Square in New York, fromSeptember 16 to 22.Partnership with Spirits Network:
• Visit the purchasable entertainment platformSpirits Networkfrom mid-September to November to learn more about Campari's versatility in the classic Negroni and the variations it has created, such as the Negroni Sbagliato and the Boulevardier.Those wishing to participate in Negroni Week in another way can also enjoy Negroni Week at home by purchasing all the necessary ingredients on

ReserveBarOrInstacartor by consulting theNegroni Week Shopwhich features Negroni-inspired merchandise with proceeds going to the Slow Food Negroni Week Fund. Additionally, Campari is hosting a nationwide raffle untilSeptember 30with five grand prize winners receiving their choice of the ultimate Campari home bar setup and a Campari cocktail kit plus 20 additional winners receiving a Campari cocktail kit. Check outCampariSweeps.comand enter the keyword: HOMEBAR to participate.Karen Foley

, editor of Imbibe, shares:“We are thrilled to be working with Campari and Slow Food again for Negroni Week 2024 to celebrate the iconic Negroni and the global bartending community. We are always excited to see bars, restaurants and cocktail lovers around the world come together to support Slow Food’s mission to foster a more sustainable and equitable food and drink community, and we look forward to seeing the collective impact on this meaningful cause.”Stay up to date with everything happening during Negroni Week 2024 by following #NegroniWeek, #Campari and #NoNegroniWithoutCampari on

@CampariUSAAnd@imbibeand consultNegroni Week.comfor more information.Wherever you celebrate Negroni Week, Campari reminds you to do so responsibly.The Negroni recipe

Ingredients
1 part Campari

• 1 part of 1757 Vermouth di Torino IGP Rosso
• 1 part Bulldog Gin
• Ice
• Fresh orange slice
• Method

Pour all ingredients into a mixing glass over ice and stir.

• Strain directly into a rocks glass filled with fresh ice.
• Garnish with a slice of fresh orange.
• *Drinks International Cocktail Report 2024

NOTES TO EDITORS

For media inquiries, please contact
campari@mbooth.com.ABOUT CAMPARI

Campari, the iconic and unforgettable Italian red spirit that is at the heart of some of the world's most famous cocktails. Campari was founded in Milan
in 1860 by Gaspare Campari, and launched by his son, Davide, who created something so distinctive and revolutionary that its secret recipe has not been changed since. Bright red in color, Campari’s unique, multi-layered taste is the result of infusing herbs, aromatic plants and fruits in alcohol and water. In addition to being unique and distinctive, Campari is extremely versatile, offering unlimited and unexpected possibilities. A source of this passionate inspiration since its inception, seen through the creative genius of its founders, artists from different fields and the world’s best bartenders, Campari stimulates your instinct to unleash your passions, inspiring limitless creations. For more information:www.camparigroup.com/en.ABOUT NEGRONIIt was in 1919 at

Florence
when Count Camillo Negroni considered ordering an Americano cocktail, but decided it was time for a change. He asked for it with a splash of gin instead of soda, inspired by his last trip toLondonand its widespread gin scene. The bartender was happy to honor Count Camillo Negroni's request and added an orange garnish rather than the Americano's lemon wedge to signify the new drink he had created.FlorenceThe Count’s “usual” became known as the Count Negroni Americano, or “the Americano with a splash of gin,” and thus the Negroni was born. With Campari at its heart as the official ingredient, the Negroni is now one of the most beloved cocktails in the world’s finest bars. English Boasting a perfectly balanced combination of equal parts Campari, gin, and sweet vermouth, this deliciously decisive cocktail has a rich history, telling the story of its iconic Italian roots that have made it a classic cocktail the world over. The International Bartenders Association (IBA) lists Campari as the official ingredient of the Negroni, and so, there’s no Negroni without Campari! For more information, visitwww.campari.com.ABOUT CAMPARI GROUPCampari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spread across global, regional and local priorities. Global priorities, the Group’s core focus, include Aperol, Campari, SKYY, Grand Marnier, Espolòn, Courvoisier, Wild Turkey and Appleton Estate. The Group was founded in 1860 and is today the sixth largest player in the premium spirits industry worldwide. Campari Group is present in over 190 countries worldwide and holds a leading position in Europe

and in the Americas. The Campari Group's growth strategy aims to combine organic growth through brand strengthening and external growth through selective acquisitions of brands and businesses. Based in Milan
in ItalyThe Campari Group operates 23 production sites worldwide and has its own distribution network in 26 countries. The Campari Group employs approximately 4,900 people. The shares of the parent company Davide Campari-Milano NV (Reuters CPRI.MI – Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information:http://www.camparigroup.com/en.Please consume our brands responsibly.ABOUT CAMPARI AMERICACampari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. Campari America has built a portfolio unmatched in quality, innovation and style, making it a premier choice for distributors, retailers and consumers. Campari America manages the Campari Group portfolio in the United States with leading brands such as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, Courvoisier® Cognac, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®.ABOUT IMBIBE

Imbibe is a spirits and beverage brand that sells premium spirits, alcoholic beverages and premium spirits. It is a drinks destination, combining an award-winning print and digital magazine, website, podcast, newsletter, social media, books and events including Negroni Week. For more information, visit imbibemagazine.com and follow @imbibe and #imbibe.

ABOUT THE SLOW FOOD NEGRONI WEEK FUND
InSeptember 2022Slow Food has been selected as the official Donating Partner of Negroni Week. Slow Food is a global movement led by more than a million activists in 160 countries who are working together to build a better food future—one in which there is good, clean, and just food for all. Negroni Week directs all funds raised to the movement’s vast and diverse networks and programs, as well as to the Slow Food Negroni Week Fund, which provides scholarships and grants to individuals and organizations to strengthen a sustainable food and beverage industry. This partnership nurtures local heritage and diversity to support emerging leaders and solutions for the future.

SOURCE Campari America