CHIPOTLE AND SPIRIT HALLOWEEN BRING MEMES TO LIFE WITH FIRST-EVER EXCLUSIVE COSTUME COLLECTION
September 5, 2024
On September 6, the restaurant brand is launching its first costume collection featuring a napkin, fork, water cup, burrito and Chipotle takeout bag, available exclusively on SpiritHalloween.com and at select Spirit Halloween retail locations.
Chipotle Mexican Grill (NYSE: CMG) today announced a new costume collection in collaboration with Spirit Halloween,North America's largest Halloween retailerinspired by popular social media memes from both brands. Chipotle is the first brand to create meme-inspired costumes with Spirit Halloween.
The Story of the Origin of Chipotle's Costume Collection
One of the great modern Halloween traditions is social media users creating their own unique costume ideas, featuring the iconic Spirit Halloween costume bag. Two years ago, Chipotle jumped on the viral trend and released a fictional “Chipotle Fork” bodysuit (seehere). The brand followed up with a “Chipotle Napkin” costume concept (seehere), which has resulted in over 700,000 fan engagements. Now, Chipotle and Spirit Halloween are teaming up to revive these two memorable memes and bring them to life with three all-new Halloween looks. The first official Chipotle costumes are sold individually and range in size from adult S to XL. Each bodysuit retails for39,99 $in the United States andin Canada.
“Our popular Halloween tradition, Boorito, started with a burrito-themed costume contest and now we’re taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween,” saidChris Brandt, chiefof the brandat Chipotle. “In addition to these bodysuits, we’ll be offering fans a spooky deal next month.”
From theSeptember 6thThe collection of five costumes will be available exclusively onwww.spirithalloween.comfor customers in the United States andin Canadaand at select Spirit Halloween locations atChicago,Denver,Egg Harbor Township, NJ,Los AngelesAndnew York, while supplies last.
- Chipotle Fork
- Chipotle Towel
- Chipotle Water Cup
- Chipotle Burrito
- Chipotle Takeout Bag
“We’re no strangers to memes at Spirit Halloween. Year after year, we’re blown away by the passion and creativity we see from fans who share their take on popular Spirit Halloween memes – and we’re beyond excited to team up with Chipotle to bring some of these creations to life,” addedKym Sarkos, executive vice president of Spirit Halloween.
Fans' obsession with Chipotle's meme products
This isn't the first time Chipotle has turned an online conversation into a real product.August 2022, the brand has launched a limited-edition lemonade-scented soy candle designed to resemblea cup of Chipotle water. Some Chipotle fans have been known to "accidentally" fill their free water cups with lemonade at the restaurant's drink stations. In response to numerous fan posts on social media about the issue, Chipotle has acknowledged these "accidents" in a series of tweets over the years (examples:here,hereAndhere) and even posted a description of the Chipotle water cup candle on X inDecember 2019.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:CMG) cultivates a better world by serving real food cooked in a classic way, responsibly sourced, with wholesome ingredients without artificial colors, flavors or preservatives. There were more than 3,500 restaurants inJune 30, 2024, toUNITED STATES,Canada, AtUnited Kingdom,France,GermanyAndKuwaitand it is the only restaurant company of its size that owns and operates all of its restaurants inNorth AmericaAndEurope. Chipotle is a Fortune 500 company and has been recognized on Fortune’s 2024 Most Admired Companies list and Time Magazine’s Most Influential Companies list. With more than 120,000 employees passionate about delivering an exceptional customer experience, Chipotle has long been a leader and innovator in the food industry. Chipotle is committed to making its food more accessible to all while continuing to be a brand with a demonstrated purpose by leading the way in digital, technology and sustainable business practices. For more information or to order online, visitwww.chipotle.com.
ABOUT SPIRIT HALLOWEEN
Spirit Halloween is the largest Halloween retailer inNorth America. With 1,525 seasonal locations in shopping centers and malls acrossNorth America, Spirit is the one-stop destination for all things Halloween. For more than four decades, Spirit has been creating immersive and interactive experiences for shoppers, featuring a unique and expansive assortment of costumes and accessories for infants, toddlers, kids, tweens, teens and adults, as well as exclusive décor and animatronics you won’t find anywhere else. For more information, please visitwww.SpiritHalloween.com.
SOURCE Chipotle Mexican Grill
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