DASH EXTENDS NATIONAL WAFFLE DAY TO A FULL WEEK, CELEBRATING EARLY HOLIDAY DELIVERY WITH GIVEAWAYS, DISCOUNTS AND BOOK LAUNCH

Dash, America's #1 waffle maker brand, continues its annual tradition of celebrating National Waffle Day with a full "Waffle Week" from August 19-25. Festivities include the early unveiling of the brand’s holiday collection, which focuses on family, fun, multifunctionality and value. Fans of the brand can expect exclusive gifts, both in person and on social media, as well as exciting offers on select products via Dash’s website andA Dash of Goodwith the launch of the bookEvan Dash, CEO of StoreBound.What will Dash’s 2024 holiday offerings look like? “Our customers told us they wanted versatile products that inspire creativity, which is why we’re launching a range of customizable, multifunctional products that will fit any lifestyle,” said

Evan Dash. “We are always looking for new ways to deliver functionalityAndof value, but also ofdefinetrends instead of following them. We believe our new collection will be the start of a multifunctional movement in kitchens across the country.”The start of this multifunctional movement is the Dash MultiMaker™ collection, featuring a range of innovative selections:

Dash MultiMaker™ Treat Maker System

• : Versatility meets creativity. This three-in-one system uses six removable plates to make mini cupcakes, mini donuts and waffle bites using just one appliance. The removable plates are nonstick and dishwasher safe, making it easy for families to make treats that are perfect for parties and holiday gatherings. Available at Kohl's, Target and Amazon in September.Dash MultiMaker™ Holiday Mini Maker System
• : The beloved Mini Maker system, now with a festive holiday twist. Shoppers will enjoy a special red colorway and new removable holiday novelty plates: pumpkin, Santa, snowflake and heart, plus 2 classic waffle plates. Plates are nonstick and dishwasher safe. Available at Target, Kohls, Amazon and byDash.com in September.Dash MultiMaker™ Mini Maker System Set of 2 Removable Plates
• : Once consumers have their Mini Maker System, they can collect and customize their creations with plate packs for each holiday, including Jack-o'-Lantern & Skull, Snowman & Tree and Snowflake & Gingerbread Man, so families can celebrate any season. Plates are interchangeable and compatible with all Dash Mini Maker Systems. Available at Target, Amazon and byDash.com in September.Dash SmartStore® Pot Sets
• : The multifunctional movement continues with these versatile, lightweight cast aluminum cookware sets. Each stackable set performs multiple cooking functions using minimal parts. The 5-in-1 Multi-Purpose Nesting Pot Set, 5.8-Quart MultiPot & Steamer Set, 7-in-1 Multi-Purpose Pot & Steamer Set, and 8″ & 10″ Fry Pan Set will launch at Kohl's in October.And to brighten up the spirits during the end-of-year celebrations:

Dash Reindeer Mini Waffle Maker

• : Hit the snow to get a head start on the holiday season. Featuring ready-to-decorate family-sized waffles, this new addition to Dash’s holiday assortment makes a great gift or easy-to-fill stocking stuffer. Available at Target, Kohls, Amazon and byDash.com in September.Dash Wreath Bundt® Mini Waffle Maker
• : A baking classic with a festive twist. Families can make it at home for the holidays with ready-to-decorate 4-inch mini crown cakes. Available at Kohls, Amazon and byDash.com in September.Additionally, Dash is launching some handy helpers designed specifically for easy entertaining this fall and holiday season:

Dash 7QT Clear View Digital Air Fryer

• : A family-sized air fryer that's perfect for fall entertaining. Consumers can make large batches of wings and party snacks or even roast a chicken for more formal gatherings. And the innovative see-through window takes the guesswork out of air frying, allowing consumers to see food as it cooks. Available at Kohls, Amazon and byDash.com in October.Dash 3.5 QT Tilt-Head Stand Mixer
• : Big holiday baking projects made easy. With an easy tilt-head and three included attachments (dough hook, paddle and whisk), this lightweight essential makes pizza dough, Christmas cookies, cakes and more. Available at Kohls, Amazon and byDash.com in October.Beyond these exciting new products, the Dash team is amplifying Waffle Week celebrations with special events, including:

Waffles on the street:

• Today, the Dash team heads to Washington Square and Brooklyn Bridge Parks to engage with fans of the brand and offerTHEoriginal (and now viral) mini waffle maker and limited edition Waffle Week t-shirts.A Dash of Good
• Book Launch: The CEOEvan Dashmade his literary debut with the release ofA Dash of Good: How to Turn a Business Based on Values into a Valuable Business. The book tells the story of how Evan, a former local firefighter, left the firehouse for the boardroom and founded the Dash brand after a journey of self-discovery. A practical guide to being the touch of goodness you want to see in the business world, the book is available to buy now onAmazon.Exclusive online savings
• : When purchasing waffle makers or waffle accessories, buyers will enjoy a discount of up to 30 % onbyDash.comduring Waffle Week.“It’s been a year of huge wins for Dash. From receiving awards and recognition from other industry influencers to officially being certified as a Great Place to Work, 2024 has been a time of major growth for our brand. I’ve learned so much over the years, and I hope to continue sharing that knowledge to inspire future entrepreneurs, which is what we’re all about.

A Dash of Good. For us, it all started with a mini waffle maker, and now we’re an industry leader in cookware. I pride myself on not blocking out the business or general life lessons I’ve learned along my personal journey, and I’m proud to share them in my new book,” Dash added.To learn more about Dash, stay up to date on the brand's latest products and discover new trending recipes, follow @ByDash on

InstagramAndTikTok.ABOUT DASH

Dash is committed to helping people prepare healthy, wholesome foods at home. Built on the belief that taking small steps each day to live healthier lives and eat whole, natural foods can have a big impact, Dash provides the tools and content to help consumers prepare delicious, healthy meals at home.
ABOUT STOREBOUND

StoreBound is a family of brands connected by innovation. Leveraging a fully integrated model of concept development, engineering, manufacturing, logistics, sales, marketing and business management, StoreBound develops quality products and manages their performance at leading retailers. With thoughtful and well-designed home and housewares products, StoreBound’s goal is to win the hearts of customers around the world.
MEDIA CONTACT

Jaclyn Giuliano
storebound@golin.com
SOURCE StoreBound

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