Shrinkflation seems to be everywhere these days, but not at Domino's Pizza Inc.(NYSE:DPZ). The world's largest pizza company is taking a stand against shrinkflation by offering customers more food for the same price. Introducing MOREflation: When online customers mix and match two or more Domino's two-topping medium pizzas to6,99 $each, they can upgrade from one of their pizzas to a large one for free.September 9 to 29.
"In response to high inflation, many companies are reducing the size of their products to avoid raising prices," he said.Joe Jordan, president of Domino's U.S. and global operations. "We understand that consumers are looking for great-tasting, affordable meal options. That's why we've taken our biggest and best offering – our mix and match offering – and made it even better by giving customers more pizzas for the same price."
Consumers want to get the most out of their hard-earned money and Domino's MOREflation offering is another way the brand is delivering proven value, when it matters most.
“We’ve always been committed to providing delicious food at a great value to our customers,” Jordan continued. “From our enhanced loyalty program, Domino’s Rewards, which makes it even easier for members to earn free items more often, to the launch of our Carryout Tips and Emergency Pizza programs, we’re constantly looking for innovative ways to deliver value.”
Customers can choose between hand-tossed, thin crust or New York-style crust for their upgraded large pizza, allowing them to customize their pizza, just the way they like it.
To take advantage of the offer, customers must visitdominoes.comor use the Domino's app, select the MOREflation offer and place their order. Get MOREflation, not shrinkflation – only at Domino's.
About Domino's Pizza®
Founded in 1960, Domino's Pizza is the world's largest pizza company, with a significant pizza delivery and takeaway business. It ranks among the world's largest public foodservice brands with a global enterprise of more than 20,900 stores in over 90 markets. Domino's has global retail sales of more than$18.7 billionfor the last four quarters endedJune 16, 2024. Its system is comprised of independent franchise owners who accounted for 99,% of Domino's stores as of the end of the second quarter of 2024. In the United States, Domino's generated more than 85,% of U.S. retail sales in 2023 through digital channels and has developed several innovative ordering platforms, including seven unique ways to order Domino's.
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