Else Nutrition Announces Launch of Ready-to-Drink Plant-Based Kids Shakes at Leading Upscale Grocery Chain in Southern California

ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) (“Else”or the" Company "),is pleased to announce the launch of its ready-to-drink plant-based kids shakes, available in chocolate and vanilla flavors, in aleading upscale grocery store chain in Southern California. Starting in September, Else Nutrition's children's nutritional shakes will be available in 19 points of sale in the region, accompanied by promotional offers.

“We are excited to partner with this trusted grocery chain to increase the accessibility of our delicious ready-to-drink kids products for families across theSouthern California", saidHamutal Yitzhak, CEO and co-founder of Else Nutrition. “This partnership is a natural fit for Else Nutrition as we both prioritize providing high-quality, healthy and tasty food options to our customers.”

The grocery chain, with 19 strategically located stores inSanta BarbarahasLos AngeleshasPalm Springshas earned a distinguished reputation for offering the tastiest foods and freshest ingredients. Known for its unique blend of quality, value and an exceptional shopping experience, the chain has become a leader in the grocery industry, renowned for its freshness, artisanal quality and the welcoming atmosphere that greets every shopper.

Else Nutrition's New Kids Shakes Are Perfectly Aligned With the Grocery Chain's Core ValuesCalifornianespecially its dedication to culinary innovation and providing customers with the best food choices. Made from the cleanest, whole food ingredients, Else Nutrition products are plant-based, dairy-free, soy-free and free of added sugars, providing a balanced nutritional profile that parents can trust.

Read moreAlternative protein maker Nosh and Zur Muhlen launches single-ingredient meat substitute

To learn more about Else Nutrition's offerings and its revolutionary approach to early childhood nutrition, visitwww.elsenutrition.com

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. (TSX: BABY) (OTCQX:BABYF) (FSE: 0YL) is a global growth food and nutrition company focused on developing innovative, clean, whole plant-based food and nutrition products for infants, toddlers, children and adults. Its breakthrough plant-based, soy-free formula is a clean ingredient alternative to dairy-based formulas. Since launching its complete plant-based toddler nutrition, featuring whole foods, almonds, buckwheat and tapioca, the brand has received thousands of compelling testimonials and reviews from parents, gained support from national retailers and experienced rapid sales growth.

Awards and recognition:

• “Best Health and Diet Solutions 2017” Award atGlobal Food Innovation Summit in Milan
• #1 Best Seller on Amazon Fall 2020 in New Baby & Toddler Formulas
• 2021 “Best Dairy Alternative” Award at World Plant-Based Expo
• Nexty Award Finalist at Expo West 2022 in the Plant-Based Lifestyle Category
• InSeptember 2022Else Super Cereal has reached the title of best-selling baby cereal of all brands on Amazon
• On my 2024 Else Nutrition Ready-to-Drink Vanilla Shake, named a Top Family Product by the prestigious Mom's Choice Awards®

TSX

Neither TSX nor its Regulation Services Provider (as that term is defined in the policies of the TSX) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are generally identified by words such as “will” or similar expressions. Forward-looking statements contained in this press release include statements regarding the anticipated dates for filing the Company’s financial information documents. These forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management’s perception of current conditions and expected future developments, as well as other factors that management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. The forward-looking statements made in this press release assume, among other things, the expectation that there will be no supply chain interruptions or failures due to COVID-19 and that the manufacturing, brokerage and supply logistics agreement with the Company will not terminate. Actual results may differ from the estimates, beliefs and assumptions expressed or implied by the forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management's expectations only as of the date of this press release. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

SOURCE Else Nutrition Holdings Inc.