Fancy Feast Unveils 'Set for Delight' Dinnerware Collection in Collaboration with Fashion Icon Jenna Lyons

Fancy Feast, the #1 gourmet cat food brand*, elevates the mealtime experience for cats AND their owners with the launch of “Set for Delight,” a limited-edition tableware collection in collaboration with the fashion icon and cat lover Jenna LyonsThe set includes matching dishes for cats – and their humans – hand-drawn by Jenna and inspired by her three cats.

The “Set for Delight” collection
The “Set for Delight” collection includes a total of eight dishes, comprised of four sets of two hand-drawn matching dishes for cats and their owners, offering cat lovers a memorable dining experience alongside their favorite feline.

Inspired by the playful nature of her three cats – Charlie, Rimba and Roo (also known as Megatron) – Jenna combined her design expertise with the thoughtful touches that Fancy Feast is known for to bring this unique collection to life.

“This collection allowed me to bring together two of my passions: designing beautiful objects and my cats,” Lyons said. “Mealtime is a special bonding time between cats and their owners—me included!—and when it comes to providing cats with a delicious dining experience, no one does it better than Fancy Feast.”

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The limited-edition tableware collection was developed with the same attention to detail and expertise that goes into crafting every Fancy Feast recipe, including advice from Purina's animal behaviorist, Dr.Annie Valuskaand the head chefAmanda Hassner.

“My cats are truly the heart of our home. We treat them like gold and shower them with love, starting with their favorite Fancy Feast recipes,” Lyons said. “I call them my ‘little goldens.’ I can’t wait for more cats and their owners to enjoy the Set for Delight collection and create more memories around delicious meals, just like I did with mine.”

In addition to tableware, the collection also includes four delectable offerings from across the Fancy Feast portfolio, including Gems, Petites, Medleys and Broths.

Where to buy
The “Set for Delight” collection will be available for pre-order onWednesday August 28, 2024, has12:00 PM ETonMyFancyFeast.com, while supplies last. Cat lovers can also enter the “Set for Delight” contest atFancyFeast.comfor a chance to win the limited edition dinnerware collection (up to three grand prize winners). See rules and enterhere.

Building on the success of the Fancy Feast cookbook, launched in 2021, and Gatto Bianco, the brand’s pop-up trattoria (for humans!) in 2022, the “Set for Delight” collection is Fancy Feast’s newest way to show cat owners the joy it brings to cats at every meal.

For more information, visit FancyFeast.com.

** Wet Cat's share in 1Q4Q 2024 in the Nielsen AOC + Pet Retail + ECOM 52-week total ending 07/13/24.

About Purina
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by delivering science-based nutritional innovations.

Purina makes some of the world’s most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 11,000 associates in the United States are proud of our trusted pet food, treat and litter brands that nourish 46 million dogs and 68 million cats each year. More than 500 Purina scientists, veterinarians and pet care experts ensure our commitment to unmatched quality and nutrition.

Over the past five years, Purina has donated more than $150 million to organizations that bring and keep people and pets together, as well as those that help our communities and environment thrive.

Purina is part of Nestlé, a global leader in nutrition, health and wellness. For more information, visitpurina.comOrsubscribe hereto receive the latest news from Purina.

SOURCE Fancy Feast