Favor Brings All of Texans' Favorite Delivery Dishes to One App with Launch of HEB Now Delivery Feature

Favor Deliverythe only on-demand delivery app by and for Texans, today announced the launch ofHEB Nowa new grocery offering in partnership with its parent company and beloved grocery retailerfrom TexasHEB. Available today exclusively in the Favor app, HEB Now offers busy individuals and families a quick and convenient solution to their last-minute grocery needs.

Whether it’s a forgotten recipe item or a midweek restock of pantry staples and produce, Favor customers can get up to 15 items delivered in 45 minutes or less via HEB Now – and with no delivery or service fees on orders over $100.25 $through the end of the year. Texans can shop HEB Now in the new “HEB” tab of the Favor app, along with all their other HEB favorites, including HEB Beer & Wine, Blooms by HEB, HEB Sushiya, True Texas BBQ and more. This exclusive offer marks the latest step in the brand’s journey to continue proving its mantra that Favor is “How Texas Orders In.”

To introduce HEB Now and highlight everything the Favor app has to offer—from restaurants of every cuisine to grocery, flowers, alcohol and more—the brand is launching a campaign called"All in Favor"created in partnership with the agency of record Preacher. Playful ads feature a fast-talking Texan who appears in everyday moments (watching a big game in the living room, playing pickleball, swinging on the playground) to inform customers, in just 30 seconds, of the abundance of items that can be ordered through the app.

The campaign, which will run across the state of Texason connected and linear TV, as well as digital and social media platforms, ends with a reminder of all that Favor has to offer: “All your local restaurants. All your last-minute HEB needs. All yourTexas Favorites. All in Favor. »Discover a selection of spots

here,hereAndhere.“This new service reinforces our commitment to offering

texan hospitalityacross our home state by providing Texans with a fast, convenient way to meet their last-minute grocery needs from their favorite grocery retailer – HEB,” saidChris Rogge, Favor’s Senior Director of Brand and Creative. “We are committed to providing the best service and selection to Texans, no matter their delivery needs, and there’s no better way to show that than through our ‘All in Favor’ campaign.”“All in Favor” is Favor’s third campaign under its “How Texas Orders In” platform, which launched in

August 2023, shortly after Preacher was named agency of record. The first campaign featured Texans new to the state sharing the unusual things they’ve learned about their neighbors since moving in. The second campaign documented a death-defying Favor delivery to the top of a mountain to prove how far Favor will go to bring the best ofTexasto its customers.“With HEB Now creating so many more delivery opportunities, we needed to create a character that could properly convey such an increase in inventory (and do it with real

texas touch) while making the list of items compelling,” saidJacob NeuenswanderSenior Writer at Preacher. “Enter our fast-talking Texan, inspired by today’s auctioneers, who loves nothing more than surprising hungry people in everyday situations like a game-day viewing party or a pickleball game. Now you have this memorable character who can’t stop talking about avocado toast while passing out winners without looking over the net, and it’s just a lot of fun to watch.”About Favor

Founded in
AustinIn 2013, Favor is currently present in more than 400 cities acrossTexaswith over 100,000 riders (drivers), who have delivered over 90 million Favors to date, ranging from restaurant meals and alcohol to groceries and everyday essentials. In 2018, Favor became the first U.S. on-demand delivery company to achieve profitability, which prompted its sale to grocery retailer HEB, a trusted and beloved staple of Texans since 1905. For more information, visitfavordelivery.comand follow Favor onFacebook,Instagram,Linkedin,TikTokAndX.About Preacher

Preacher is a full-service creative agency based in
Austin, Texas. We spread the word for brands we believe in like GMC, Foot Locker, Shake Shack, High Noon, ESPN and Sport Clips. For more information, visithttp://preacher.co.Media contact:

press@favordelivery.comSOURCE Favor

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