five-trends-you-absolutely-need-to-know

Five trends you absolutely need to know

November 12, 2024

Figures from the Good Food Institute show that plant-based meat has increased by 5.5% in six European countries over the past 12 months, with Germany, France and Spain leading the way.

The free Protein Vision event on December 3 will feature a number of high-profile speakers.

The biggest names in the meat category including Quorn, THIS, Redefine Meat and La Vie will be on stage, along with market analysts and marketing geniuses, to discuss what's really going on.

You will learn five important things from this event.

Participate for free in the digital event from December 3 to 4

Latest Meat Alternatives and Market Information

Steph Cullen will kick off the event by providing a comprehensive overview of the plant-based meat alternative market, including what's selling well and what's not.

Cullen will also delve more deeply into broader protein trends, looking at what's happening with 'real meat' and where both markets are heading.

What is the best way to conquer the alternative meat market?

GettyImages-1281094840-optimized
Quorn will explain how they maintained their dominant position. Image/Getty

It has evolved over time, in line with changes in tastes and times.

Quorn began to gain momentum in the years leading up to 2010, as consumers began turning to meat alternatives.

Quorn answers the question of what it takes to remain a household name in a growing market.

What have alternative meat brands done to stay relevant during a market downturn?

GettyImages-1287034117-optimized
Image/Getty Images How to innovate when markets are weak. Image/Getty

Those still thriving have learned vital lessons from those who continue to thrive, despite the fact that alternative meat may be in decline.

Protein Vision will host a panel of experts from global meat alternative brands to discuss how they have repositioned their business and what others are doing wrong.

Plant-based foods: what are consumers’ expectations?

GettyImages-1432160076-optimized
How to attract a meatless audience. Image/Getty

Multiple meat alternatives and brands remain available on shelves despite market consolidation. But what are consumers looking for?

Protein Vision's analysis of the innovation and new product development strategies employed by our leading brands will help us understand what vegan consumers want.

Our experts will also be invited to refine the data and identify current trends.

Alternative Meat Marketing: 5 Tips

GettyImages-1091349006-optimized
Image Masterclass: How to Market Plant-Based Products. Image/Getty

This is one of the most important aspects of the fight, but it is also the least studied. Marketing a brand correctly is essential to develop and attract consumers.

Bella Ali Khan, lead strategist at plant-based marketing agency Catch a Fire Agency, shares her insights on what went wrong and why things are going so well right now. She’ll also explain how smart marketing can help the industry move forward.

Attend the digital event for free from December 3-4

en_USEnglish