Leading private equity investor Perwyn has acquired UK brand Takul Halal. The business supplies major UK supermarkets including Tesco and Sainsbury’s. It will add to Isla Delice’s halal portfolio.
Takul, a new product launched by Stonehouse Foods in 2022, offers potential for increased profits in Europe already has a large halal marketThe value is expected to reach over $20 billion by 2029 [Mordor Intelligence].
Takul sale will lead to halal scale
Isla Delice, which is based in France, Belgium and Spain, has a brand that is innovating in some of the best British supermarkets.
Perwyn, like other investors in the halal sector, sees the UK as a lucrative and promising market for growth. Takul can offer additional growth opportunities through improved distribution, range marketing and new product development.
Heinz Holsten is a Partner at Perwyn and a Board Member of Isla Delice. He said: “Isla Delice has cultivated halal expertise and a professional FMCG strategy that will help it increase the supply of halal products to consumers in the UK.”
Tesco UK: How many halal products are there?
The investor will continue to support Takul's current range and will launch Isla Delice alongside Takul. Tesco offers 40 references under both brands.
Eric Fauchon, CEO of Isla Delice, said: “We are confident that with Isla Delice’s frozen and chilled products, this combination is perfect to attract consumers and take the UK halal market to new heights.”
William Walter, Director of Stonehouse Foods, said the company believes in its products. [Isla Delice's] scale, knowledge and commitment to long-term growth in the category will enable them to enhance what we have built, not just for Takul, but for the category as a whole, by adding Isla Delice to the UK.
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