Starting this month, Hostess fans will once again be able to celebrate the start of a new season with their favorite snacks. Hostess will bring back five delicious fall-inspired treats and introduce a new festive Halloween variety of the brand’s classic sweet snacks.
“We’re excited to bring back our fan-favorite fall treats and let families try our new FrankenCakes,” saidChristopher Balach, vice president, marketing, Sweet Baked Snacks at The JM Smucker Co. “This line taps into the seasonal flavors our consumers love and pairs perfectly with trick-or-treating and all the other fun adventures of fall.”
Returning snacks for fall include:
- Hostess®Pumpkin Spice Twinkies®:Pumpkin spice cream filling paired with moist cake captures the spirit of the season.
- Hostess®Frosted Pumpkin Cupcakes:Pumpkin flavored ice cream cake with signature cream filling is the perfect snack.
- Hostess®Maple Glazed Donuts®:These light, bite-sized donuts, topped with a sweet maple glaze, offer a delicious fall twist on classic Donettes.
Each of the fall snacks are available in multipacks, with Hostess Frosted Pumpkin Cupcakes and Hostess Frosted Maple Donettes also available in single-serve portions.
The Halloween range includes:
- NEW Hostess®FrankenCakes:A moist yellow cake and signature cream filling topped with green frosting and the original Squiggle™for a spooky treat.
- Hostess®Spooky Twinkies®:Moist chocolate cake and signature cream filling create a spooky treat.
- Hostess®ScaryCakes:A moist chocolate cake with a signature cream filling topped with orange frosting and the original Squiggle™offers a sweet snack for the season.
Halloween snacks are available in multipacks as well as new family treat packs. Both pack sizes feature individual Halloween-themed packaging, making them perfect for sharing during classroom celebrations and trick-or-treating festivities. Hostess Spooky Twinkies and Hostess ScaryCakes are also available in individual packages.
Fall snacks will hit grocery stores nationwide starting in August, while Halloween snacks will launch in September.
To find a retailer near you, visit the store locator atHostessCakes.com.
About The JM Smucker Co.
At The JM Smucker Co., we have the privilege of making foods that people and pets love through a diverse family of brands available everywherein North America. We are proud to be a category leader in coffee, peanut butter, fruit spreads, frozen on-the-go, baked goods, dog snacks and cat food by delivering brands that consumers trust for themselves and their families every day, including Folgers.®, Dunkin'®, Cafe Bustelo®, Jif®, Smucker's®Uncrustables®, Smucker's®, Hostess®, Voortman®, Milk-Bone®and Meow Mix®. Through our unwavering commitment to producing high-quality products, operating responsibly and ethically, and living up to our purpose, we will continue to grow our business while making a positive impact on society. For more information, please visitjmsmucker.com.
The JM Smucker Co. is the owner of all trademarks mentioned herein, except Dunkin'®, which is a trademark of DD IP Holder LLC. The Dunkin' brand®is licensed to The J.M. Smucker Co. for packaged coffee products sold in retail channels, such as grocery, mass merchandisers, club stores, e-commerce and drug stores, as well as certain away-from-home channels. This information does not apply to products sold in Dunkin' restaurants.®.
Media contact:
Jenna Greene
Jenna.Greene@clynch.com
SOURCE The JM Smucker Co.
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