- Research has shown that 90% of gamers have trouble snacking while gaming.
- 75 % gamers dream of dipping their snacks in their favorite sauces without having to pause their game.
- Heinz answered that call by introducing the “Hum Hum” – a device designed to keep players in the zone and their snacks well-seasoned.
Heinz, the maker of the world's favourite ketchup, has launched a revolutionary solution to combat gamers' irrational love of Heinz. Research has shown that 90 % playershave trouble snacking while gaming. Heinz launched the “Hum Hum” snack-dipping robot at the world’s largest gaming festival in Saudi Arabia, tapping into gamers’ irrational love of dipping their snacks in sauces. The revolutionary device is a direct response to this passion, based on the observation that75 % players would like to be able to eat while playing –a feat that is nearly impossible when their hands are busy plundering, conquering and surviving challenges.
The Hum Hum has been designed using a cutting-edge mechanical hand that dunks and feeds players as they play, satisfying their irrational love of Heinz. It is triggered by pedals to ensure players never stray far from their orders or snacks, with future versions promising to recognise voice commands and even facial recognition.
Commenting on the launch, Passant El Ghannam, Marketing Manager at Kraft Heinz MEA, said: “We know that 75,% of Heinz fans would love to be able to dip sauces while they play. Hum Hum is our irrational act of love towards our gaming consumers’ irrational love for Heinz. It’s our gift to the gaming community, because every gaming session deserves to be tasty and, of course, uninterrupted.”
Visitors to the eSports World Cup will be able to experience the future of snacking at the Heinz booth, where Hum Hum will be on display outdoors. Players and fans will be able to see how this ingenious device works, proving once again that when it comes to snacking,"It To Be Heinz".
For media inquiries, please contact:
Heinzprteam@currentglobal.com
Photo :https://mma.prnewswire.com/media/2484541/Heinz_Hum_Hum.jpg
SOURCE Heinz
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