IKEA says goodbye to its classic blue bag: the new version already seduces us

For more than two decades, IKEA sells its famous shopping bag in all its stores around the world for just 0.75 euros. Now, the Swedish chain presents a more compact and padded version with a fleece finish, perfect both for carrying your purchases and for using it as a cushion. This new edition will be launched first in Singapore before arriving in Europe, with a nod to people suffering from sleep deprivation.

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Most of us have owned one of these iconic blue and yellow bags. Since its launch, it has become indispensable in all types of situations, from shopping to moving, to the ideal ally at the beach. But now, IKEA has decided to say goodbye to this classic with an unexpected twist: replacing it with a more modern model.

It's normal to be a little nostalgic about the demise of the classic blue bag, but IKEA has been working on a new option that promises to live up to the hype. It is a padded bag, with a soft and woolly touch, and although its size is smaller, it is still very practical.

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This new design is ideal for those looking for more than just a shopping bag: thanks to its soft structure, it can also be used as a comfortable cushion. You may not use it to store recyclable containers as before, but you will surely find it perfect for a more relaxed and original use.

However, it will be necessary wait a little longer to see it in European storessince IKEA has decided to start selling it in Singapore. The reason? This country has one of the lowest sleep rates in the world, and the brand's new campaign is aimed precisely at people who sleep little. Sounds ideal to us!

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