Instacart and Partnership for a Healthier America Connect Families with More Than Five Million Servings of Fresh Food in Underserved Communities Across the Country, Announce New Good Food Cities
August 15, 2024
SAN FRANCISCOAndWASHINGTONAugust 14, 2024/PRNewswire/ —Instacart(NASDAQ:CART), the leading grocery technology company inNorth America, AndPartnership for a Healthier America(PHA), the nation's leading nonprofit organization working to improve the food landscape for health equity, announced today that they have connected families to more than five million servings of fruits and vegetables, marking a significant milestone in their ongoing national effort to connect underserved communities to 10 million servings of produce by 2025. The joint commitment from Instacart and PHA was made as part of the 2022 White House Conference on Hunger, Nutrition, and Health.
The organizations also announced the results of the program's impact in cities.Good Food at Homethe most recent, as well as an extension that providesInstacart Health fundsFresh via Good Food at Home to over 1,000 families in three new cities:Chicago;New Orleans; AndWichita, Kansas.
End of 2023, Instacart and PHAhave launchedGood Food at Home atDenver;Englewood, New Jersey;Milwaukee; AndWashington, DCThe program has provided more than 1,100 families60$ per month in production creditsFresh Fundsfor three months, as well as an Instacart+ subscription with free delivery, allowing participants to buy fresh fruits and vegetables online.
Results from the four cities highlighted the program's continued success and positive impact on community health, and indicated that the Fresh Funds provided through Good Food at Homehave empowered disadvantaged communities, significantly increased fruit and vegetable consumption, and helped families adopt lasting healthy habits:
- 59 %of respondents said that theyate fruits and vegetables more often;
- 85 %said that Fresh Funds allowed themto buy more fruits and vegetables than they can usually afford;
- 87 %said Fresh Funds helped themto adopt a healthy habitby eating more fruits and vegetables;
- And86 %stated that Fresh Fundsallowed them to provide good foodto their families, giving them the dignity of choosing the items that best suit their unique preferences.
Program participants also reportedbe very satisfied with their experience with Instacart and many plan to continue shopping through Instacart:
- 88 %liked theconvenienceonline shopping;
- 87 %likedthe overall shopping experienceoffered on Instacart;
- 80 %declared thatOnline grocery shopping through Instacart saved them time;
- Online orders using SNAP benefits increased significantly (from $73 to $83)between before and after the program;
- Andmore than halfdeclared that they werelikely to continue shopping on Instacart because of the benefits the platform offers.
Due to positive feedback from participants and the impact on food and nutrition security, Instacart and PHA recently expanded the Good Food at Home program to three additional cities across the country, serving more than 550 families inChicago; 250 families inNew Orleans; and 250 families toWichita, KansasIn each city, Instacart and PHA will offer families60 $per month of Fresh Funds for three months to buy fresh produce from local grocers available on the Instacart marketplace. The program will also expand to other cities this fall.
“Instacart is removing barriers to food access by enabling 98,000 households to get fresh, nutritious food delivered by the local grocers they know and love,” saidDani Dudeck, Director of Corporate Affairs at Instacart. “Through our partnership with PHA on the Good Food at Home program, we’ve seen the clear and lasting impact of Instacart Health Fresh Funds on improving food security and encouraging healthy eating habits. By expanding to more cities this year, we’re not just transforming access; we’re empowering families to make more informed, healthier choices that will benefit them well into the future.”
“Too many families in America don’t have access to the fresh, nutritious foods that we know contribute to better health,” saidNoreen SpringsteadPresident and CEO of Partnership for a Healthier America. “Through our partnership with Instacart, not only are we able to put these nutritious foods directly into the hands of families who need them most, but we’ve also proven to foster healthier habits over the long term. I’m incredibly proud of the impact we’ve been able to achieve so far and am excited to bring Good Food at Home to even more families across the country to fulfill PHA’s mission of Good Food for All.”
"The city ofEnglewoodwas honored to be part of the Good Food at Home program. “As someone dedicated to improving hunger and nutrition in my community, I know firsthand the impact a program like this can have,” saidMichael Wildes, mayor ofEnglewood, New Jersey. “When people have access to nutritious food, it leads to better outcomes not only for them but for their community as a whole.”
“My administration is committed to fighting hunger, combating poverty, and closing health equity gaps for familiesfrom Milwaukee“Public-private partnerships like the Good Food at Home program are a big part of the solution,” he said.the mayor of MilwaukeeTrooper Johnson. “As the Partnership for a Healthier America and Instacart bring this innovative food access program to the city, we are pleased to see that their experience has helped hundreds of families access more fresh produce and develop lasting healthy habits.”
PHA's Good Food at Home program is designed to increase access to good food—food that is affordable, sustainable, nutritious, high-quality, and culturally connected—and help families build healthy habits. Instacart Health provides the ingredients for healthier lives, leveraging Instacart's platform, products, and partnerships to expand access to nutritious food, make healthy choices easier, and expand food programs with partners across the country. Instacart now offers online SNAP acceptance from nearly 180 retail brands in more than 30,000 stores, reaching nearly 98,000 SNAP-enrolled U.S. households. As Instacart and PHA expand the Good Food at Home program, they remain committed to working with local organizations to ensure everyone, regardless of their ZIP code, can access the food they need. Together, they aim to create a healthier, more equitable future for all.
About Instacart
Instacart, the leading grocery technology company inNorth America, works with grocers and retailers to transform the way people shop. The company partners with more than 1,500 national, regional, and local retail brands to facilitate online shopping, delivery, and pickup services at more than 85,000 stores acrossNorth Americaon the Instacart marketplace. Instacart empowers millions of people to get the groceries they need from the retailers they love, and approximately 600,000 Instacart shoppers to earn money by picking, packing, and delivering orders on their own flexible schedule. The Instacart platform offers retailers a suite of enterprise-grade technology products and services to optimize their e-commerce experiences, fulfill orders, digitize physical stores, provide advertising services, and gather insights. With Instacart Ads, thousands of CPG brands—from category leaders to emerging brands—partner with the company to connect directly with consumers online, at the point of purchase. With Instacart Health, the company provides tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visitwww.instacart.com/company, and to start shopping, visitwww.instacart.com.
About Partnership for a Healthier America
Partnership for a Healthier America is the leading national nonprofit organization working to create lasting systemic changes that transform the food landscape in pursuit of health equity. PHA develops evidence-based approaches that are implemented in partnership with the private sector, nonprofit organizations, and government, leveraging PHA assets and partner knowledge to accelerate the pace of transformation. To learn more, visitwww.ahealthieramerica.org.
SOURCE Maplebear Inc. dba Instacart
English 
French