Krusteaz Introduces Revolutionary New Line of Refrigerated Pour-and-Bake Batters

Krusteaza baking brand with a 90+ year heritage of innovation, creativity and quality, is shaking up the world of baking with Krusteaz Batters, a completely NEW way to bake. The range of refrigerated pour and bake batters is available in three varieties: Chocolate Brownie, Vanilla Cupcake and Chocolate Cupcake. Making delicious treats like homemade cakes has never been easier. No measuring or mixing required – just pour and bake!

In today’s fast-paced world, families need solutions to simplify their lives. Krusteaz Batters make it easier than ever for consumers to enjoy the delicious results of home baking. Whether you need a few cupcakes for a friend or a full pan of brownies for a crowd, Krusteaz Batters are perfect for any occasion and stay fresh for up to seven days in the refrigerator after opening, ready to use whenever the baking mood strikes.

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“Since The Krusteaz Company was founded in 1932, we have strived to inspire and empower creators around the world with innovative and delicious baking mixes,” saidAndy HeilyPresident and CEO of The Krusteaz Company. “I am very proud of our team for helping to continue this legacy with the launch of Krusteaz Pasta, offering convenience, unmatched quality and delicious taste, all in one.”

Krusteaz Pasta is available in the following varieties:

• Chocolate Brownie Batterdelivers rich, fudgy, decadent chocolate brownies. Each bag makes an 8×8 pan of brownies or can be portioned for brownie bites.
• Chocolate Cupcake Batterdelivers premium, moist and airy results that taste just like they're homemade. Each bag makes up to 8 cupcakes or one 9-inch cake, perfect for small groups or individual treats.
• Vanilla Cupcake Battercomes in the form of moist and balanced premium cupcakes with a sweet vanilla flavor. Each bag makes up to 8 cupcakes or one 9-foot cake, perfect to have on hand whenever a sweet treat is needed.

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Krusteaz Pasta combines uncompromising quality with no artificial colors or artificial preservatives. Pasta (MSRP6,99 $) are available in the refrigerated pasta section at Kroger and all Kroger supermarket chains. Additional retail expansion is also planned later this year.

For more information, visitKrusteaz.com.

About Krusteaz^®
The Krusteaz story began in 1932 whenRose Charterscreated a simply-add-water pie crust that was an industry first. Today, Krusteaz, the flagship brand of Continental Mills, Inc.dbaThe Krusteaz Company, remains a family-owned business that represents innovative products, premium ingredients and easy-to-prepare mixes to fit any occasion. The product line includes pancake mixes, waffles, muffins, quick breads, cookies, dessert bars, cornbread, crumb cakes and a line of gluten-free products. Each box invites consumers to have fun in the kitchen, fuel their creativity and enjoy the possibilities that Krusteaz mixes bring to the table.

SOURCE The Krusteaz Company