Lidl GB is to triple its plant-based product range in the coming weeks.
Select stores in the UK region will offer plant-based burgers and sausages as well as mince, nuggets and nuggetlets ahead of a national rollout in January.
Lidl focuses on plant-based foods
We are investing heavily in British agriculture to ensure our suppliers receive the best possible conditions. [our] Richard Bourns, Commercial Director at Lidl GB, said: “We are confident that the future of our business will be positive and we want to ensure that customers can access high quality British produce.”
We know as a community that we need to incorporate more plant-based foods into our diets to achieve balance, so we are proud to support the Planetary Diet. It is essential to achieving a healthier, more sustainable future, and supports our Net-Zero goals.
Lidl's 28-piece Vemondo Plant! range includes tofu, mince, nuggets, burgers and sausages.
Lidl GB has announced the launch of the new product as it pledges to double its sales of plant-based products over the next year as part of its commitment to becoming carbon neutral by 2050.
Bourns continued: “We are the first UK retailer to set targets for plant-based protein. We are committed to breaking down key barriers within the category, such as quality, price and availability.”
Lidl launches new plant-based brand
With the introduction of Vemondo Plant, our own brand range and the expansion of our brand offering, we are making high-quality plant-based foods accessible to everyone. With the launch of Vemondo Plant!
Tracey J. Jones, global food director at Compassion in the World Farming, said Lidl aims to increase its plant-based sales to 25% of all protein sales.
She said: “Lidl has set an example for the UK retail sector and we hope its initiative will inspire other supermarkets as they consider the impact of their operations on the health of the planet.”
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