The traditional supermarket rival plans to increase spending on British products by 40%, or an additional £6bn, on top of a £15bn commitment over five years.
Lidl announced its fresh produce investment strategy at the same time as it launched the first Grassroots Farming conference in February next year. The conference aims to develop relationships with British farmers.
Lidl invests heavily in British food and drink
The chain spent £5bn in its last financial year on British food and drink, covering a variety of sectors across the British Isles.
The retailer claims that two-thirds (a total of 63,%) of its permanent range of products are sourced from British suppliers. All of its fresh milk, cream, butter, eggs and pork products, as well as chicken, beef and eggs, are sourced from British producers.
Richard Bourns, Commercial Director at Lild GB, said: “We are committed to supporting British farmers and ensuring we remain a trusted partner for those putting quality local food on store shelves across Britain.”
How much will Lidl spend on British products?
Bourns added: “By investing in British agriculture, we are helping our suppliers to thrive and deliver the British produce that customers enjoy all year round.”
This year the retailer celebrates three decades of trading in Britain. It has created an offering with a British heart, based on direct relationships with more than 650 furniture suppliers, it says.
Lidl's investments in British agriculture for 2024 in figures:
- UK egg industry to invest PS1bn to tackle product shortages
- Lidl will spend PS1.5 billion over five years on a sustainable British beef advert that ensures it can only source locally sourced beef.
- Double the amount of 14 million PS in 2022 to guarantee 100 % of British pork.
- 70 million PS for root vegetable producers to cope with difficult weather conditions in January
Lidl has bet big on its own brand plant-based products. Targeting 25 % of category sales, we have launched new products and will add more in the future.
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