Natural Grocers® Announces Collaboration with Bitchin' Sauce to Benefit Natural Grocers Heroes in Aprons Fund

Natural Grocers®, America’s leading family-owned organic and natural grocery retailer, is proud to announce a creative, collaborative and philanthropic project with the beloved brand Bitchin' Sauce.

This vegan brand of nut-based dips got its start at farmers markets nearly 14 years ago and is now known around the world for its exceptional taste, unique spice combinations, and of course, playful marketing. Designed for dipping, these sauces are also great as spreads, marinades, salad dressings… even pizza sauce.

NATURAL GROCERS & BITCHIN' SAUCE
UntilSeptember 30, for every Bitchin' Sauce purchased at Natural Grocers, Bitchin' Sauce will donateof 1 $AtNatural Grocers Heroes in Aprons FundEstablished in 2020, this 501(c)(3) non-profit charitable organization provides short-term financial assistance to members of the Natural Grocers good4u team.^®or to members of their immediate family who have experienced economic hardship due to illness, natural disasters or other unforeseen circumstances.

“Bitchin’ Sauce strives to create a brighter future made possible by thriving individuals and families,” said a Bitchin’ Sauce representative. “We are honored to partner with Natural Grocers this September to support their Heroes in Aprons fund to drive meaningful change and provide relief to those who need it most.”

Raquel IseleyVice President of Marketing at Natural Grocers, added: “Natural Grocershas been offering Bitchin' Sauce products since 2016. We love the quality, flavors, and fun that this small but mighty company brings to our shelves. When they approached us about partnering with us, we couldn't wait to get started. The company's genuine enthusiasm is as infectious as their products are delicious. We encourage our customers to pick up a jar or two of Bitchin' Sauce during the month of September (you can freeze them!) and help us "Spread the Good."

SPREAD THE GOOD
Get ready to score points this season with delicious flavor while spreading goodness with aBitchin' Sauce Game Day offer.^[i]

• From September 6 to 28:All varieties of Bitchin' Sauce are on sale at the price of3,99 $/8 oz.^[ii]
• From September 12 to 14:You can get their organic sauces at an even lower price during Natural Grocers' special Organic Month celebration (2,79 $/8 oz.).^[iii]
• NEW co-branded recipe:Don't miss this delicious co-branded Spinach and Artichoke Pizza recipe, featuring a revolutionary sauce from the people who know best!ORGANIC MONTH WITH NATURAL GROCERS

September is also
organic month! To celebrate, Natural Grocers is offering discounts on additional products that reflect the company's commitment to organic practices throughSeptember 28. Customers can enjoy free samples, bigger discounts and gifts from theSeptember 12-14, including savings of up to $55 %, storewide for all customers. Visit your local Natural Grocers for details.Click here

• to learn more about Bitchin' Sauce.To learn more about Natural Grocers' Heroes in Aprons Fund, visit
• www.naturalgrocers.com/heroes-in-aprons-fund.Click here
• for a free media kit.For press inquiries, contact
• kmacarelli@naturalgrocers.com.ABOUT NATURAL GROCERS BY VITAMIN COTTAGE

Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE:
NGVC) is a growing specialty retailer of natural and organic groceries, personal care products and dietary supplements. Products sold by Natural Grocers must meet strict quality guidelines and cannot contain artificial colors, flavors, preservatives, sweeteners, or partially hydrogenated or hydrogenated oils. The company sells only USDA certified organic products and exclusively pasture-raised, non-confined dairy and free-range eggs. Natural Grocers' flexible, small-store format allows it to offer affordable prices in a friendly, clean and convenient retail environment. The company also offers extensive, free, science-based nutrition education programs to help customers and crew make informed health and nutrition choices. Natural Grocers is committed to its5 founding principlesincluding its “commitment to community” and “commitment to crew.” In fiscal 2023, the company invested $15 million in additional compensation and discretionary payments for crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visitwww.naturalgrocers.comfor more information and store locations.ABOUT BITCHIN' SAUCE

Bitchin' sauce is made from raw almonds
from Californiaand is gluten-free, vegan, kosher, Non-GMO Project Verified and totally Bitchin'. First launched at farmers marketsfrom San DiegoBitchin' Sauce single-handedly pioneered the nutty dip category. Try their creamy dips on your favorite savory foods, from fish tacos to Bitchin' Burgers! Sold in the Refrigerated Dips section. Visitwww.bitchinsauce.comfor more information.Offer valid

^[i]from 01/09/24 to 30/09/24. Terms and conditions apply. Visithttps://www.naturalgrocers.com/heroes-in-aprons-fundor consult the store for details.

^{[ii]Offer valid only from}06/09/24 to 28/09/2024and valid only for purchases made in-store at participating locations. Discounts shown are off regular prices and cannot be combined with other offers. Quantity limited to available stock; no coupons. Prices exclude taxes and are subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited.Offers valid only from

^[iii]12/09/24 to 14/09/24for in-store purchases by customers at participating stores and cannot be combined with other offers. Limited to stock on hand, no coupons. Prices exclude taxes and are subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited.SOURCE Natural Grocers by Vitamin Cottage, Inc.

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