The prices of certain packs of cigarettes, particularly premium brands, will increase on January 1, 2026, with increases of up to 50 cents according to a document published by Customs on Friday.
This will notably be the case for packs of Camel and Winston cigarettes from the manufacturer Japan Tobacco International (JTI), which will increase to €13. JTI, which is also raising the price of its rolling tobacco, will apply increases ranging from 10 cents to over one euro depending on the specific product.
The manufacturer Philip Morris International (PMI) has decided to apply increases of around 50 cents on its cigarettes and rolling tobacco, particularly on its premium brands Marlboro Red or Philip Morris, several of which exceed 13 euros.
"We had largely absorbed the costs until now, but we have now decided to raise prices, which corresponds to the increase in our eco-contribution, the inflation of production costs, and the increase in the share paid to tobacconists," a PMI spokesperson explained to AFP.
"The increase remains limited so as not to push buyers towards the illegal market and we are only increasing the price of cigarettes, not alternative products like vaping which we want to keep affordable," he continued.
The manufacturer British American Tobacco (BAT, Dunhill, Lucky Strike...) is only increasing the price of a small number of products, mainly its cigarettes, with increases ranging from 10 to 50 cents, according to the Customs tariff schedule.
Imperial Brands – Seita (Fortuna, Gauloises…) is applying 10-cent increases to most of its cigarette brands.
When the national anti-smoking program for 2023-2027 was announced at the end of 2023, the government predicted a minimum price of 13 euros for a pack of cigarettes by 2026.
The published document ultimately adopted the objective of a €13 pack by 2027.
Despite the planned increases in 2026, major manufacturers are all offering products around 11.50 euros for a pack of 20.
Cigarette sales fell by more than 111 TP3T in volume between November 2025 and November 2024, and by more than 151 TP3T for rolling tobacco, according to data published Friday by Customs.
For Serdar Kaya, president of the Confederation of Tobacconists, "this latest price change is yet another opportunity to further weaken our businesses to the benefit of organized crime."
"The State must react and no longer be content with collecting 87% in taxes on the product. We need an appropriate response from it on smuggling and counterfeiting," he lamented in a statement to AFP.
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