Newman's Own® Reveals National Generosity Index: Los Angeles Residents and Swifties Among Most Generous

Newman's Own, Inc. today unveiled the results of its Generosity Index, a unique social experiment that measured generosity across the country through a "Pay What You Want" pizza truck tour. The results revealed that residents of Los AngelesAndTaylor Swift fansKnown as Swifties, they are among the most generous people in the country. This initiative not only provided valuable insights into American generosity, but also reinforced the mission of Newman's Own, as $100,000 of the tour's proceeds were donated to help children facing adversity through the Newman's Own Foundation.

As the truck traveled to other major markets, it became clear that residents ofLos Angeleswere the first nationally in generosity, spending on average5,54 $per share. This unexpected result highlighted the city's strong sense of belonging and its willingness to contribute to causes that make a difference in the lives of vulnerable children.

In addition to geographic information, the tour provided data on consumer generosity related to their pop culture preferences. Among fans ofTaylor Swift,Olivia Rodrigoand BTS, Swifties emerged as the most generous, spending on average1$ more per share than the Livies. This result is consistent with theTaylor Swift's well-known charitable effortsand the dedication of his fans to giving back.

Sports rivalries also played a role in the generosity data. Yankees fans spent $46 billion more than Red Sox fans at Newman's Own pizza trucks parked outside games, while Red Sox fans spent $1.3 billion more than Red Sox fans at Newman's Own pizza trucks parked outside games, whileUniversity of Michiganwere 50 % more generous than the fans ofOhio Stateon average.

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Interestingly, the data showed that age and disposable income had little impact on generosity. Baby boomers and Generation X paid roughly the same amount per share (3,34$/share), although Generation X has almost 50 % more disposable income. Similarly, Millennials and Generation Z gave2,75$ per share and2,61$ per share respectively, with Millennials having almost twice the disposable income of their Gen Z counterparts.

“Taking the Newman's Own pizza truck across the country as part of a social experiment about people's generosity has been a rewarding experience,” saidPeter KayeInterim Chief Growth Officer at Newman's Own, Inc. "While the results were entertaining and sometimes surprising, they confirmed what we already knew: Americans are generous people who love Newman's Own pizza!"

"We are delighted to see such generosity in this country, to help even more children and to continue the desire of our founderPaul Newmanto make the world a better place,” commentedDavid BestPresident and CEO of Newman's Own, Inc.

For more information about Newman's Own, Inc. and the Newman's Own Generosity Index, please visitgenerosityindex.com. Follow the company on Instagram @newmansown and TikTok @newmansownfood for updates on brand initiatives and new product launches.

About Newman's Own, Inc.
Newman's Own, Inc., founded byPaul Newmanin 1982, offers tasty, high-quality food and beverage products for families and their pets. Our many products include frozen pizzas, salad dressings, pasta sauces, salsa, Newman-O's® crackers, refrigerated lemonades, microwave popcorn, olive oil, and dog treats. Newman's Own, Inc., continuesPaul Newman's founding commitmentto “give it your all,” with 100 % of its profits going to the Newman's Own Foundation, whose mission is to nurture and transform the lives of children facing adversity.

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SOURCE Newman's Own, Inc.