NYX Professional Makeup Teams Up With Gordon Ramsay and Holly Ramsay to Create Exclusive Buttery Fudgy Blush Cake Recipe
August 16, 2024
LOS ANGELES,August 14, 2024/PRNewswire/ — NYX Professional Makeup, known for its high-profile entertainment partnerships, has taken to the kitchen to bring its latest product launch, Buttermelt Blush, to life. The beauty brand tapped none other than Gordon and Holly Ramsay, world-renowned chefs and their daughter, to create an exclusive cake recipe in support of Blush to surprise and delight audiences around the world.Gordon's cake recipe was posted following a humorous TikTok interaction with his daughter, a beauty and lifestyle product creator,
Holly Ramsay, as she attempted to make a blush-inspired cake via herInstagramAndTikTok.Gordon, who is known on social media for his light-hearted critiques of amateur chef content, posted a
sewing videobrazenly criticizing Holly's baking skills and quickly released her own official cake recipe.“I never thought I would be a part of a beauty campaign with my daughter, but what drew me to this partnership with NYX was the opportunity to entertain our global audience in a fun and unexpected way,” said
Gordon Ramsay. “On top of that, working with my daughter was the icing on the cake!”The Buttermelt Blush cake recipe contains ingredients such as almond butter and shea butter, which are also found in the new product. The colours of the icing were also inspired by the 12 different shades offered in the pigment-rich assortment.
In line with NYX Professional Makeup's community-driven strategy, the brand has further expanded the partnership by teaming up with top chefs and creators, such as
Tineke Youngerfrom Next Level Chef, to take on the challenge by testing Gordon's recipe and posting their version of NYX Professional Makeup's Buttermelt Blush Cake on their channels.“What sets NYX apart from other beauty brands is its ability to innovate and collaborate with unexpected partners, like the iconic chefGordon Ramsay
" said Denée Pearson, Global President, NYX Professional Makeup. "We connect with our communities by taking part in cultural conversations and pushing the boundaries of traditional beauty and entertainment. Plus, who doesn't love cake?!"NYX Professional Makeup continues to entertain audiences with original and unexpected collaborations. This multifaceted social media partnership also gives the public the opportunity to try an exclusive recipeGordon Ramsay
at home.The recipe is available on NYX Professional Makeup social media and on nyxcosmetics.comButtermelt Blush is a cruelty-free pressed powder blush that provides up to 12 hours of pigmented wear. The formula is fade- and transfer-resistant and offers both a soft matte and shimmer finish. Available now at nyxcosmetics.com, ULTA, Target, Walmart, Walgreens, CVS, JCPenney and Amazon.
ABOUT NYX PROFESSIONAL MAKEUP
NYX Professional Makeup is a modern, digitally native makeup brand at the forefront of today’s emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with all the shades, colors and tools needed to create makeup artistry at every level. Rooted in a heritage of professional artistry, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A pioneer in social media, NYX Professional Makeup is one of the most influential and highly ranked brands, followed by top beauty vloggers, Instagram stars and their millions of fans. While headquartered in the heart of
Los Angeles
, NYX Professional Makeup is a global brand available in over 70 countries at thousands of retailers including specialty beauty and fashion stores, independent stores and beauty supply stores, as well as onwww.nyxcosmetics.com.SOURCE NYX Professional MakeupRead more
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