Orange Blossom Classic Announces Return of SNICKERS® as Official Candy Bar of Famed College Football Event

The Orange Blossom Classic Committee is proud to announce its continued partnership with Mars Wrigley, with one of their most iconic candy bars, SNICKERS®, returning as the Official Candy Bar of the Orange Blossom Classic. With the backdrop of HBCU community, culture and pride, the Orange Blossom Classic is set for Labor Day weekend, beginning with the highly anticipated game between North Carolina Central University and Alabama State University at the famed Hard Rock Stadium on Sunday, September 1 in Miami Gardens, Florida.

Building on the success of last year’s partnership, Mars Wrigley is once again set to enhance the Orange Blossom Classic experience with fan-favorite treats. As fans gather for a weekend of electrifying football action and vibrant festivities, they can look forward to the satisfying flavors of SNICKERS, further enhancing their game day experience.

“The Orange Blossom Classic Committee is thrilled to welcome back Mars Wrigley for another exciting year,” said Kendra Bulluck-Major, Executive Director of the Orange Blossom Classic Committee. “Their commitment to enhancing the fan experience aligns perfectly with our mission to celebrate the rich heritage and tradition of HBCU football. Together, we look forward to delivering an unforgettable weekend of camaraderie, competition and, of course, delicious SNICKERS treats.”

Known for its iconic combination of caramel, peanuts and milk chocolate, SNICKERS embodies the spirit of satisfaction and fun, qualities that resonate deeply with the Orange Blossom Classic crowd. Whether enjoyed during the game or savored as a celebration after the victory, SNICKERS promises to be a crowd pleaser throughout the weekend’s festivities.

“SNICKERS is thrilled to return as the official candy bar of the Orange Blossom Classic,” said Martin Terwilliger, vice president of marketing for Mars Wrigley. “Mars Wrigley is committed to delivering everyday moments of happiness through our portfolio of beloved brands like SNICKERS, and we’re excited to continue delivering satisfaction to fans while strengthening our commitment to the HBCU community.”

As anticipation builds for the Orange Blossom Classic, fans can expect an unparalleled celebration of football, culture and community, with Mars Wrigley adding a touch of sweetness to every moment. Join us Labor Day weekend in South Florida as the Orange Blossom Classic committee once again brings together the best of HBCU pride and football tradition.

For more information about the Denny's Orange Blossom Classic, where community, culture and HBCU pride meet, please visit www.orangeblossomclassic.com.

Join the conversation and stay up to date with all the latest Orange Blossom Classic news and events by following us on social media @orangeblossomfc and using the official hashtag #orangeblossomclassic.

ABOUT ORANGE BLOSSOM CLASSIC
Founded in 1933 by J.R.E. Lee Jr., the son of the president of Florida A&M University, the first Orange Blossom Classic welcomed 2,000 fans to the “black-only” stadium in Jacksonville, Florida, where FAMU defeated Howard 9-0 and successfully laid the foundation for the HBCU classics. After a 43-year hiatus, the OBC was reinstated in 2021 with a mission to raise the profile of HBCUs. Now in its fourth year, the OBC attracts thousands of fans, alumni, school members and families, highlighting the importance of HBCUs in educating aspiring professionals and developing future leaders. For more information, visit www.orangeblossomclassic.com.

ABOUT MARS, INCORPORATED
Mars Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global family-owned company, Mars transforms, innovates and evolves to positively impact the world.

With a diverse and growing portfolio of quality pet food, pet care and confectionery products and services, Mars employs more than 140,000 dedicated associates. With approximately $45 billion in annual sales, Mars produces some of the world's most beloved brands, including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN® and WHISKAS®. We create a better world for pets through our global network of pet hospitals and diagnostic services, including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™, using cutting-edge technology to develop breakthrough genetic screening and DNA testing programs.

For more information about Mars, please visit www.mars.com. Connect with us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

For media inquiries, please contact:
Derek Ross, (919) 423-5617, 381921@email4pr.com