Organic Valley, the leading farmer-owned organic cooperative, has unveiled an innovative new way to create ads: cows grazing pastures to spell letters. Cows at three Organic Valley farms across the country eat pasture grass around strategically placed fences that form the word “BUZZ-WORTHY” and a bee emoji. The ads are eye-catching, environmentally friendly, and beneficial to the ecosystem. They provide habitat for pollinators, like honeybees, and prevent soil erosion and water runoff. All materials in the zero-waste ads are repurposed as food or fencing.
The greenest ads are a collaboration between Organic Valley farmers, their cows, and a team of grazing, fencing, and aerial photography experts. Organic Valley designed the ads to capture the attention of passengers flying over the farms and to spark curiosity about organic practices that protect the environment and produce high-quality dairy products.
“I love talking about the excitement around organic farming, but seeing the life in these letters, seeing monarchs and other wildlife in the fields, is really special,” saidMelissa Weyland, a farmer from Organic Valley,Wisconsin.
The greenest advertisements can be seen from planes flying over farms in theMaryland,MinnesotaAndWisconsin, as well as on social media. Organic Valley has also created a landing page on its website, where visitors can learn more about the campaign, the farmers and the environmental benefits of organic farming. The campaign will run through the end of October, when the grazing season ends.
Organic Valley is also bringing attention to pastures and the perseverance of small family farms by sponsoring Farm Aid 2024 atSaratoga Springs, New York,September 21. This collaboration draws attention to the challenges faced by small farmers and celebrates their resilience and dedication to providing high-quality organic food. Organic Valley emphasizes the crucial role that family farms play in our agricultural landscape and reaffirms its commitment to supporting these organic farmers.
To learn more about what it takes to create the greenest ads and hear from the farmers involved, check out Organic Valley's blog, Rootstock®.About Organic Valley
Organic Valley is the leading organic farmer-owned cooperative whose mission is to save, serve and protect small organic family farms. The brand’s products are ethically sourced, which we define as food grown on organic farms where families manage the daily care of animals and land while adhering to the requirements of the USDA National Organic Program and our cooperative’s high standards and practices designed to promote the principles of organic agriculture, including respect for the dignity and interdependence of human, animal, plant, soil and global life. Founded in 1988, the cooperative now owns more than 1,600 organic family farms. Visit ov.coop for more information. FrenchOrganic Valley is also @OrganicValley on
Instagram,Facebook,LinkedIn,Pinterestand @therealorganicvalley onTikTok.About Farm Aid
Farm Aid's mission is to build a vibrant, family-centered agricultural system in America. Farm Aid Artists and Board Members
Willie Nelson,Neil Young, John Mellencamp,Dave MatthewsAndMargo Pricehost an annual festival to raise funds to support Farm Aid's work with family farmers and to inspire people to choose food from family farms. For nearly 40 years, Farm Aid, with the support of the artists who contribute to their performances each year, has raised more than$80 millionto support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the dominant system of industrial agriculture, and promote food from family farms.Media contact:
Elizabeth McMullen
elizabeth.mcmullen@organicvalley.coop
SOURCE Organic Valley Cropp Cooperative
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