PANERA BREAD ENTERS ITS COMFORTABLE ERA THAN EVER WITH THREE NEW AND RETURNING SOUPS JUST IN TIME FOR SOUP SEASON

PANERA BREAD ENTERS ITS COMFORTABLE ERA THAN EVER WITH THREE NEW AND RETURNING SOUPS JUST IN TIME FOR SOUP SEASON

September 19, 2024

Fall is here and that can only mean one thing: the start of soup season. Panera, known for its iconic soups including favorites like Broccoli Cheddar Soup and Creamy Tomato Soup, is excited to make this soup season the most comforting yet with a delicious lineup of three new and returning favorites. Starting today, guests can enjoy the comforting flavors of Fall Squash Soup, a beloved seasonal staple, along with two warm and flavorful new additions, Hearty Fireside Chili and Rustic Baked Potato Soup.

New fall flavors

  • Hearty Fireside Chili– This hearty chili is filled with a rich, flavorful blend of beef, kidney beans, fire-roasted tomatoes and green chiles, simmered in a broth flavored with a blend of chiles and cilantro.
  • Rustic Baked Potato Soup– Creamy, cheesy and satisfying, this soup features the classic flavors of a baked potato. Homemade potato chunks with bacon, chives and seasonings are simmered in a creamy Monterey Jack cheese sauce and topped with melty Asiago cheese.
  • In addition, the returnAutumn Squash Soup –A seasonal favorite, this soup features a rich blend of butternut squash and pumpkin simmered in vegetable broth with honey, apple juice, cinnamon and a hint of curry, topped with sweet cream and garnished with toasted, salted pumpkin seeds.

In addition to the new fall lineup, soup authority Panera offers a portfolio of comforting and classic soups that are sure to warm guests up this season. Classics like Broccoli Cheddar, Creamy Tomato, Homemade Chicken Noodle, Cream of Chicken & Wild Rice and Bistro French Onion offer a range of flavor profiles that are perfect on their own or paired with a salad or sandwich.

“When it’s soup season, it’s Panera’s peak season, and we’re excited to celebrate by adding even more flavor and variety to our iconic soup lineup, including new hearty offerings and seasonal favorites we know our guests love to come back for,” saidMark Shambura, Panera Bread's chief marketing officer. "Whether you're craving a hearty soup or a filling sandwich, Panera offers options for the whole family, all at a great value."

The new children's menu offers excellent value for money
As the school year begins, Panera is also excited to announce a new and updated kids’ menu, now offering double portions on select items, providing more value for families and delicious options thoughtfully designed for its youngest fans. Menu options include:

  • Double-portion kids' sandwiches including:
    • Full Size Grilled Cheese Sandwich– sliced American cheese grilled on thickly sliced classic white loaf.
    • NEW Kids Turkey and Cheese Sandwich– Oven roasted turkey breast and American cheese on thickly sliced classic white loaf.
    • NEW Ham and Cheese Sandwich for Kids –Black Forest ham and American cheese on our thickly sliced Classic White Loaf.
    • Panera's must-haves, includingmacaroni and cheeseAndbroccoli and cheddar soup.
  • As with every Panera meal, kids will have a choice of an apple, French baguette or chips on the side. Plus, at participating locations, add and enjoy a beverage for just0,89 $(price varies by establishment).*

Want another great reason to visit Panera? The brand is currently offering its best-value Unlimited Sip Club deal yet. New monthly subscribers who sign up beforeOctober 31will receive 3 FREE MONTHS of unlimited refreshing drinks!**

In April, Panera began its largest menu transformation to date, and throughout the year, the brand refocused on innovating and improving Panera’s core products while providing guests with the right combination of taste, quality and value. Packed with new and improved offerings including baked goods, breakfast items, soups, sandwiches and salads, Panera’s New Era menu offers guests greater value through improved portion sizes and lower prices.

For more information or to place your order today, download the Panera Bread app or visit PaneraBread.com.

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