PANERA BRINGS IN THE FLAVOR WITH “SWICY” OFFERING, FIVE IRRESISTIBLE NEW BAKERY PRODUCTS AND NEW CROISSANT BREAKFAST SANDWICHES

Panera is bringing even more flavor and variety to menus nationwide by unveiling mouthwatering updates to its bakery department, featuring a selection of five new baked goods and three all-new Croissant Breakfast Sandwiches. These additions feature a mix of beloved flavors and innovative twists on classics, making them perfect for breakfast or a sweet treat any time of day.

To celebrate the launch, Panera is offering a special “Swicy” deal that pairs these delicious new treats with the recently launched Spicy Fiesta Chicken Sandwich. Guests craving this irresistible combination of sweet and spicy can enjoy $50 off a bakery treat with the purchase of the Spicy Fiesta Chicken Sandwich and a beverage at participating local bakery-cafés.

Customers can browse the bakery section to find their new favorite baked goods, featuring a variety of regular and bite-sized treats, including:

• NEW almond pastry:A flaky, buttery pastry made with a sweetened almond filling, hand-drizzled with icing and topped with flaked almonds.
• NEW Cherry Pastry:A flaky, buttery treat topped with tart cherries and a drizzle of icing.
• Orange slice with cranberries:A moist cake with whole cranberries and a sweet orange flavor, enhanced with sour cream and topped with a thin dusting of sugar.
• NEW Coconut Macaron:A delicious coconut macaroon cookie topped with a chocolatey dip.
• NEW Chocolate Coconut Macaron:A decadent chocolate coconut macaron cookie topped with a chocolatey dip.
• THEPumpkin Cookie is also back on the fall menu at participating cafes:A pumpkin-shaped shortbread cookie, decorated with seasonal icing.

For customers looking for a new twist on Panera's breakfast sandwiches, the brand is introducing three new options, all served on a delicious, flaky croissant:

• Bacon, Egg & Cheese Croissant:Applewood smoked bacon, scrambled egg and melted mature white cheddar cheese
• Croissant Sausage, Egg & Cheese:Salted sausage, scrambled egg and melted mature white cheddar cheese
• Croissant Egg & Cheese:Scrambled egg and melted mature white cheddar

“We continue to transform our menu based on guest preferences and are excited to offer even more delicious reasons to visit Panera. We are thrilled to bring these new croissant sandwiches to our breakfast menus nationwide, along with an expanded selection of delicious pastries,” saidAlicia Mowder, senior vice president of product strategy and insights at Panera Bread. “Our customers come to Panera for the sweet, the spicy and even the swishy, and our goal is to offer a broader range of options, flavors and variety to satisfy every craving.”

In April, Panera embarked on its largest menu transformation to date, and throughout the year, the brand refocused on innovating and improving core Panera products while providing guests with the right combination of taste, quality and value. Packed with new and enhanced menu items, including the all-new Spicy Fiesta Chicken Sandwich, Kickin’ Grilled Cheese and sweet and savory breakfast options, Panera’s New Era menu offers guests greater value through improved portion sizes and lower prices.

For more information or to place your order today, download the Panera Bread app or visit PaneraBread.com.

About Panera Bread
Our first bakery café opened in 1987, founded with a secret sourdough starter and the belief that the best part of bread is sharing it. That vision led to the invention of the Fast Casual category with Panera at the forefront, serving as America’s kitchen table centered around our delicious menu of chef-driven recipes thoughtfully crafted by our team members. We make food we’re proud to serve to our own families, from craveable soups, salads and sandwiches to mac and cheese and sweet treats. Every recipe is filled with ingredients we love and none we don’t, because we’re committed to serving our guests food that feels good in the moment and long after. While our company has grown to nearly 2,200 bakery cafés today, our values and belief in the lasting power of a good meal remain as strong as ever. We spend every day filling bellies, building empowered teams, and inspiring communities. There’s nothing like breaking bread together.

AtJuly 23, 2024There were 2,169 bakery-cafes, businesses and franchises, in 48 states andin Washington DC, and inOntario, Canada, doing business as Panera Bread® or Saint Louis Bread Co.®. Panera Bread is part of Panera Brands, one of America’s largest quick service restaurant companies, comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) Instagram (@panerabread) or TikTok (@panerabread).

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SOURCE Panera Bread