PEPSI® and Kelly Rowland Launch Search for Loyal Restaurant Regulars Who Have Achieved Celebrity Status at Their Local Restaurant
August 28, 2024
Before Kelly Rowland became an international celebrity, she was a regular who was treated as such at her restaurant. Houston's favoriteTo find the next restaurant star, PEPSI® is partnering with the award-winning singer to transform local restaurant regulars into local celebrities with a chance to appear in a Pepsi commercial and have their favorite menu item renamed in their honor.
To kick off the Local Eats Better With Pepsi program, Kelly is inviting fans to enjoy the meal that keeps her coming back to her favorite hometown restaurant, Houston This Is It Soul Food.
“A meal at Houston This Is It Soul Food isn’t just about the delicious food and drinks, but also the memories you make while you’re there. The pairing of soul food and Pepsi will always remind me of celebrating big moments with my family and friends, and I’m excited to share a taste of that with others,” said Kelly Rowland.
The restaurantHoustonis a fourth-generation family institution, serving comfort food in a casual setting, and has renamed Kelly's favorite dish in her honor.August 27AtSeptember 24Houstonians can enjoy the Kelly Rowland Peppered Steak Special with rice and gravy, green beans, peach crumble, and an ice-cold Pepsi fountain drink for15 $exclusively at both Houston This Is It Soul Food locations.
“Neighborhood restaurants have a unique way of connecting with their diners. The Local Eats Better With Pepsi program aims to celebrate restaurants that keep customers coming back for more than just the food, but also for the community they create. We are honored to shine a spotlight on these local gems and the loyal regulars who support them,” said Scott Finlow, chief marketing officer of PepsiCo Global Foodservice.
Loyal customers can enter to earn time in the spotlight for themselves and their favorite local restaurant by nominating the location on PepsiLocalEats.com throughOctober 31, 2024Winners will be featured in their own Pepsi campaign and their favorite signature dish will be renamed in their honor. Winners will also be able to enjoy their namesake meal for free for a limited time.
All fans who submit their restaurant story before theOctober 31, 2024will also receive3 $to enhance their next meal with Pepsi. Fans can visit PepsiLocalEats.com to learn more.
About PepsiCo
PepsiCo products are enjoyed by consumers more than a billion times a day in over 200 countries and territories worldwide. PepsiCo has generated more than$91 billionof net revenue in 2023, driven by a complementary portfolio of convenient foods and beverages that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo's product portfolio includes a broad range of enjoyable foods and beverages, including many iconic brands that generate more than1 billion dollarseach in estimated annual retail sales.
PepsiCo's vision is to become the world's leading convenient food and beverage company by winning with pep+ (PepsiCo Positive). pep+ is our end-to-end strategic transformation that places sustainability and human capital at the heart of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visitwww.pepsico.com, and follow us onX (Twitter),Instagram,Facebook, AndLinkedIn@PepsiCo.
SOURCE PepsiCo Beverages North America