PURE PROTEIN KICKS OFF BACK-TO-SCHOOL WITH NEW FLAVORS OF FAN-FAVORITE PROTEIN BARS AND SHAKES

NEW YORK,August 14, 2024/PRNewswire/ — As the start of the school year approaches,Pure Protein, a top-selling protein bar brand in 1440 Foods’ lifestyle nutrition portfolio, today announced the addition of Sundae Cone and Brookie flavors to its portfolio of best-selling high protein bars, and made its fan-favorite flavors, Galactic Brownie and Caramel Churro, available in a complete protein shake. Building on nostalgic taste trends, Pure Protein continues to surprise and delight customers with nutrient-dense alternatives to classic sugary treats.

The gluten-free high protein bars are low in sugar and provide an impressive 19 grams of protein to support lean muscle mass and strength for 190 calories or less per serving. Paired with the latest ready-to-drink protein shake, which combines 30 grams of protein with 24 essential vitamins and minerals to support immune health, Pure Protein’s latest offerings are the perfect, high-protein snack to beat the back-to-school rush.

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“Over the last few years, the Pure Protein team has really stepped up our flavor game, as evidenced by the massive success of our Galactic Brownie protein bar that we launched last year,” saidLuc LaGasse, Brand Manager at 1440 Foods. “We are excited to introduce two revolutionary new flavors to the market, Sundae Cone and Brookie, which taste unlike any protein bar you’ve ever tasted and are delicious, healthier alternatives to those tempting sugary treats.”

To further fuel back-to-school excitement, Pure Protein is making its nutritious, protein-packed products more accessible than ever, starting with the launch of savory snacks including Sour Cream & Onion, Hickory Barbecue and Sweet Chili-feed Crisps that satisfy those crunchy cravings, at Walmart for the first time. Packed with flavor and crunch, but never fried, Popped Crisps are non-GMO, gluten-free and perfect for snacking at home or on the go.

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Recognizing the demand for plant-based snacks that provide nutrition and satiety for families, Pure Protein will also launch both flavors of its indulgent yet healthy plant-based nut bars, including Caramel Almond Sea Salt and Peanut Butter Dark Chocolate, in Walmart stores. Previously only available for purchase online at Amazon, Pure Protein is committed to expanding its extensive retail network to ensure a wider variety of healthy yet satisfying snacks are available in convenient locations for its valued customers.

Sundae Cone and Brookie protein bars, Galactic Brownie Batter and Caramel Churro protein shakes, nut bars and puffed chips are now available for purchase at Walmart stores nationwide and on Walmart.com and PureProtein.com.

About 1440 Foods
1440 Foods is a sports and active nutrition company whose mission is to energize people to unlock their potential with a focused portfolio of accessible and delicious health and wellness brands: Pure Protein Nutrition Bars^®; Body Fortress High Potency Protein Powders^®; and MET-Rx high performance meal replacements^®. 1440 Foods brands can be purchased online at Amazon, or at a wide range of grocery, drug and convenience store chains nationwide such as Wal-Mart, Target, Kroger, Meijer, Walgreens, CVS and convenience store chains. To learn more about 1440 Foods, visitwww.1440Foods.com.

For media inquiries, please contact:

Lauren Wanthal
Alison Voetsch
Trailblaze for Pure Protein
1440Foods@trailblaze.co

SOURCE 1440 Foods