Rita's Gives Fans 'Something to Talk About' by Launching Fall Programming Earlier Than Ever

By launching its fall lineup earlier than ever, Rita's Italian Ice & Frozen Custard,the world’s largest Italian gelato concept, is giving fall lovers exactly what they’re craving without the wait! This year, guests can get in on the pumpkin season with the return of seasonal favorites, including Pumpkin Cold Brew Iced Coffeeof Rita's andpumpkin pie concrete.Starting today, Rita's Ice app users can enjoy a small pumpkin cold brew iced coffee for just3 $*by using the single-use reward in the app untilAugust 30.Photos/videos to consider:

https://spaces.hightail.com/space/dFlejmJ8EBThe delicious Pumpkin Cold Brew Iced Coffee returns to the Rita's Cold Brew Iced Coffee lineup, making a comeback and returning to its iced coffee patch: Original Cold Brew, Caramel and Mocha flavors. Plus, the perfect sweater season accessory is here: Rita's Pumpkin Pie Concrete, which offers a decadent balance of creamy frozen custard blended with pumpkin cream and pieces of pie for the ultimate fall indulgence. Rita's Pumpkin Cold Brew Iced Coffee and Pumpkin Pie Concrete are available at all Rita's locations across Canada.

August 19 to September 29.To celebrate pumpkin season, all Rita's Ice app users will receive a

reward of 3 $in a small iced coffee on their Rita's Ice app account to try the delicious pumpkin cold brew iced coffee at a discounted price fromAugust 19 to August 30. Those who are not members of the Rita's loyalty program can download the Rita's Ice app before theAugust 30to take advantage of the special offer. Customers can download the Rita's Ice app from the Apple or Google Play stores or visitritasice.com/app/. Sign up now to receive free treats, birthday rewards, app-exclusive offers and more!*A

reward of 3 $in small iced coffee per app account.“As we welcome the seasonal return of fan-favorite pumpkin treats at Rita’s, we are excited to offer our mobile app users an exclusive opportunity to enjoy a small Pumpkin Iced Coffee at a special discount of

3 $", saidMark Jenkins, Vice President of Marketing. “At Rita’s, we are committed to providing exceptional value and convenience to our customers, and we can’t wait for everyone to stop by and experience our Pumpkin Iced Coffee and Pumpkin Pie Concrete once again this year.”Want more sweetness? Download the Rita's Ice app and start earning rewards on your purchases and receive a free small ice cream just for signing up. Those who are not yet members of the Rita's loyalty program can download the Rita's Ice app from the Apple or Google Play stores, or by visiting

ritasice.com/app/. Sign up now to receive free treats, birthday rewards, exclusive app offers and more!Rita's Signature Italian Gelato is made fresh daily on-site and available in a rotating daily selection of over 80 flavors. Other Rita's menu items include Creamy Ice Cream, Signature Gelato, Concretes, Iced Coffee, Rita's Blenders™, Milkshakes and more.

For more information about Rita's Italian Ice & Frozen Custard and to find your nearest location, please visit

http://www.ritasice.com/.About Rita's Italian Ice & Frozen Custard:

Rita's Italian Ice & Frozen Custard has opened its doors in
Bensalem, Pennsylvaniain 1984, and has been dedicated to spreading the word “Ice, Custard, Happiness!” ever since. Today, Rita’s is the world’s largest Italian ice cream concept with over 575 stores. Customers from around the world visit Rita’s to celebrate their everyday moments with freshly made treats in a fun atmosphere. Known for its famous Italian ice cream, made fresh daily with real fruit, and its signature ice cream, Rita’s serves up a taste of happiness with every delicious treat. For more information about Rita’s Italian Ice, please call 1-800-677-7482 or visithttp://www.ritasice.com/.Media contact:

Abby Zweigle
For Rita's Italian Ice & Frozen Custard
856-341-4584
az@alliancemarketingpartners.com
SOURCE Rita's Italian Ice & Frozen Custard

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