Schneiders® Brand Launches NEW Protein Breakfast Products to Fuel Canadians’ Busy Mornings

Maple Leaf Foods Inc.(TSX: MFI) today announced the launch of innovative new products under the Schneiders brand^®. Schneiders Breakfast Sandwiches and Breakfast Bites^®are offered in eight delicious varieties to satisfy appetites of all ages and interests.

Available in the frozen breakfast aisle and ready in under two minutes, these delicious new products bring the convenience and great taste of quick service restaurant (QSR) breakfasts to Canadian grocery stores and homes from coast to coast. Consumers can now enjoy a convenient, protein-rich breakfast that delivers on taste, all without compromising on quality, flavour or ingredients.

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Schneiders Breakfast Sandwiches^®deliver satisfying, flavorful, protein-packed combinations of authentic artisan meats, fluffy scrambled eggs, and real cheddar cheese on a savory English muffin or buttery croissant. Boasting 15g of protein, these super-convenient sandwiches are ideal for a quick breakfast or a nutritious snack.

Consumers can choose from four Schneiders breakfast sandwich options^®:

• Bacon and Egg Croissant:Bacon, egg and cheddar cheese on a croissant
• Bacon and egg:Bacon, egg and cheddar cheese on an English muffin
• Sausage and egg:Pork sausage, egg and cheddar cheese on an English muffin
• Back bacon and egg:Ham, egg and cheddar cheese on an English muffin

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Schneiders Breakfast Bites^®helps Canadians start their day off right with a low-carb diet, with a variety of delicious combinations. Each serving contains at least 10g of protein and is made with eggs, premium cheeses and high-fibre vegetables, all topped with Schneiders premium meats.®^{. There is also a vegetarian alternative allowing more Canadians to enjoy Schneiders products.}®^.Schneiders Breakfast Bites

®^{are offered in four varieties:}Bacon and cheddar:

• Egg, bacon and cheddar cheeseHam and Swiss cheese:
• Egg, ham and Swiss cheeseSausage and three cheeses:
• Egg, sausage and three cheese blendSpinach,
• Red peppersand Parmesan:Egg, spinach, red peppers and parmesan“Breakfast is the most important meal of the day, but many Canadians struggle to find the time to prepare satisfying and nutritious food in the morning,” said

Jitendra Sagili, Chief Food Innovation and Technology Officer at Maple Leaf Foods. “We developed these delicious new breakfast products to address this unmet need in the retail market and to provide consumers with convenient, high-quality, great-tasting breakfast options that are high in protein and can be enjoyed at home or on the go.”The new Schneiders breakfast products

®^{are part of Maple Leaf Foods' broader innovation strategy as a consumer packaged goods company, which aims to create new products that are sustainably produced and meet the evolving needs and preferences of consumers. For more than 130 years, Canadians have loved the heritage and quality of the Schneiders brand}®^{renowned for its commitment to producing premium meat products that taste great.}"The Schneiders brand

®^{has a long history of delivering premium quality and taste to Canadians, and we are excited to expand the brand into new and growing product categories with these breakfast sandwiches and bites,” said}Patrick Lutfy, Senior Vice President, Marketing at Maple Leaf Foods. “We are committed to bringing more innovation to the breakfast table, offering consumers more choices that fit their lifestyles and preferences.”Schneiders new sandwiches and breakfast bites

®^{are now available at major grocery retailers across Canada}marking an important milestone in Maple Leaf Foods' journey to offer consumers more innovative products from its portfolio of leading brands, including Schneiders®, Maple Leaf^®, Greenfield Natural Meat Co.^®, Lunch Mate™, Grab'N Snack™, Fantino and Mondello^®, Mina^®, Field Roast™ and LightLife^®.^{To learn more about Maple Leaf Foods brands, visit mapleleaffoods.com}About Maple Leaf Foods

Maple Leaf Foods is a carbon neutral company with a vision to be the world's most sustainable protein company, responsibly producing food products under leading brands including Maple Leaf

®

, Maple Leaf Prime^®, Maple Leaf Natural Selections^®, Schneiders^®, Schneiders^®Country Naturals^®, Mina^®, Greenfield Natural Meat Co.^®, LightLife^®and Field Roast™. The company employs approximately 13,500 people and operates primarily in^Canada, in the United States andin Asia. The company's head office is located atMississauga, Ontarioand its shares are traded on the Toronto Stock Exchange (MFI).SOURCE Maple Leaf Foods Inc.Read more