Research agencies are using AI technology to analyze social media platforms and better understand what people are eating.
It may be easier than ever to predict what consumers will be consuming and drinking by 2025.
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- The top food and beverage trends of 2025 have been revealed. It’s a game changer.
- Trends driving the future European ingredients market
According to the report, four key themes will be explored in 2025, including versatile ingredients, hyper-personalized nutrition, kitchens and hydration heroes. Trend Report: Tastewise The Hunt for Flavors.
Food and beverage trends are evolving faster than ever in the past year, and they will continue to evolve even more over the next twelve months.
Alon Chen, CEO and Founder of Tastewise, said: “These trends are being driven by a more informed consumer population that is demanding that brands deliver products that align with their values.”
These 2025 Food and Beverage Trends Are New. From coffee-flavored additives that will take over the pumpkin spice trend to deeply personalized nutrition and indulgent office food, they're all different.
Versatile ingredients
Consumers are increasingly interested in buying authentic products, brands and ingredients, according to a report. Their interest in spices has increased by 26% over the past year.
Hawaij, a popular Middle Eastern spice, and black lime are gaining popularity on social media, with consumers incorporating these flavors into their own home cooking.
The report states that "these versatile ingredients are packed with flavor as well as functional health benefits. They are a must-have for anyone looking to enhance their taste."
Hawaij, also known as Yemeni spice, comes in several different varieties. It can be used to flavor coffee, sauces, desserts, drinks, and more.
Spices are warm, comforting, and healthy. They also claim to boost immunity and gut health. Manufacturers may use this spice in beverages like coffee.
Tangy condiments have become more popular than ever and are no longer limited to a particular season.
Black limes are created by drying limes, which gives them a smoky, tangy flavor. You can use them in marinades, stews, and other savory recipes.
According to a report, manufacturers may consider adding it as a condiment as the demand for tangy-tasting sauces has increased by 94% in the last two years.
Fruit has gained popularity among consumers 15.4 % over the past two years. It is also considered functional.
The report says that "once associated with summer dishes, such as tangy barbecue sauces," tangy condiments are now breaking the boundaries of seasonality due to increased consumer interest.
As a finishing touch to a meal, consumers are increasingly looking for bold flavor combinations. This reflects a trend toward adventurous and playful eating.
Sustainability of the economy
Sustainability wasn’t a new trend, but consumers tended to give it less importance in times of crisis. They were looking for better deals or affordable treats.
The report states that “consumer demand for sustainable food and beverages has increased significantly since 2019, with a focus on aligning personal well-being with the health of the planet.”
As consumers increasingly see these two priorities as interdependent, they are now interested in specific sustainability claims.
Consumer interest in sustainability has increased by 18.4% over the past two years. Manufacturers will be more motivated to meet this growing demand.
To meet growing demand, manufacturers should use packaging space to include environmental certifications and credentials.
- +25 % –Over the past couple of years, carbon footprint has become a hot topic.
- 55 % –Consumers are willing to pay more for environmentally friendly products
- 10 % –The extra cost consumers will pay for environmentally friendly products
As the wine category aligns with segments such as dairy and meat, which have eco-friendly variants, interest in sustainability has increased by 39 %.
Hyper-personalized nutrition
In 2024, the importance of hormonal balance in postmenopausal women began to increase.
The report states that "as we approach 2025, there will be a renewed focus on hormones, which affects everyone, not just women."
Personalized nutrition can help consumers achieve their fitness and lifestyle goals. It helps them manage their hormones, improve their overall health, or optimize their well-being.
Over the past two years, consumer interest in hormone regulation has increased by 150 % as they become more interested in their overall health.
As consumers strive to live healthier lives, they are driven by their desire for better physical health.
Many users have difficulty sticking to their treatment, and the weight often comes back once they stop taking it.
A good example is Ozempic, a GLP-1 drug that tracks weight loss.
According to the report, discussions about weight loss drugs in foods and beverages increased by 208,% over the past year.
The path to success is not yet certain, as the high costs and side effects of GLP-1 drugs pose challenges.
Many users have trouble sticking to their medication, and the weight often comes back once they stop taking it. Some medical experts say that only 10% of former users manage to keep their weight off.
Evolution of flavors and cuisine
Filipino cuisine is set to be the star of this year's culinary scene, as it strikes a balance between affordability and indulgence. This will appeal to Gen Z who are looking for budget-friendly meals that offer adventure.
Chen says two major forces are driving this change. The cost of living crisis has pushed consumers to seek affordable, quality food.
Second, social media creates curiosity for new flavors: people can discover food trends from around the world with just a click. This encourages them to try and embrace exciting new cuisines.
Street food in the workplace is a trend that has gained popularity as workers around the world return to work on-site.
The demand for prepared meals in the workplace is also on the rise, as is the desire to indulge. Consumers are less likely to eat the same old sandwiches when they return to work and are more likely to prepare something special.
- 10 % –Employees who eat at work want convenience
- 38 % –The percentage of convenience products has increased
- 42 % –Consumers want to treat themselves at their desks
- 32 % –The growth of Asian street food
Hydration
Interest in hydrating foods and beverages increased by 12.8% compared to last year. This trend can be attributed to the introduction of new products that meet consumer demand.
The report states that "by 2025, consumers will be using new versions of the 'sleepy girls' mocktail as they view nighttime as the future frontier for hydration and wellness."
“Hydrating drinks that offer additional functional health benefits will be the new buzz, tailored to the sober curious. “Hydration is the new nightcap.”
Next year, the average person will sleep the equivalent of approximately 114 nights. As consumers strive to improve their own health, well-being and sleep quality, they are increasingly interested in non-alcoholic beverages.
- 2,738 –The number of hours of sleep a human being will have in 2025
- 162 % –Increased interest in hormonally balanced drinks
- 96 % –Menopause-friendly drinks are becoming increasingly popular.
- 95 % –Increased interest in beverages that support muscle function
- 73 % –Anti-stress drinks are becoming increasingly popular
Celtic salt has become a popular ingredient in hydration, with consumers associating it with natural, better hydration.
The report states that "as interest in hydration grows by 16.5% per year and traditional sports drinks come under increasing criticism for their colourings and high sugar content, functional salt alternatives such as Celtic Salt are gaining new attention.
Celtic salt has become a popular ingredient, with consumer conversations increasing by 233,% over the past two years. This is largely due to TikTok.
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