npd-trends-tracking:-from-alcoholic-advent-calendars-to-protein-ball-multipacks

Tracking NPD trends: from boozy Advent calendars to protein ball multipacks

October 7, 2024

Old Pulteney Whisky and Michelin-starred chef team up

Nuno Mendes has created a series of recipes in collaboration with Old Pulteney, a whisky.

Mendes’ recipes draw inspiration from both his Portuguese heritage and Old Pulteney’s hometown of Wick in Scotland, and feature Old Pulteney Port, the latest limited edition from the Coastal Series brand.

Recipes include Portuguese Smoked Rice Cake with Old Pulteney Port and Old Pulteney Port, Arroz de Marisco, a rice dish with crab, lobster and Old Pulteney Port.

Mendes said he created these recipes to show the connection between Portuguese and Scottish cuisine, enhancing the flavours of the sea with Old Pulteney Port. The flavours I explored celebrate our coastal heritage and come to life in delicious and memorable recipes.

Nuno’s creativity and passion are the perfect complement to our unique whisky. We know, as Nuno does, how much the sea has the power to evoke and influence our senses, so we can’t wait to see what whisky and food lovers will think of this collaboration.

Innocent Drinks redesigns its packaging

Innocent UK has updated its packaging. The new packaging design is used across the range, including Core, Super and iplus juices and smoothies.

This design, which replaces the brand logo with a personalized woodmark, aims for simplicity.

Innocent will have a consistent brand design across its 18 markets. This includes natural photography, back-of-pack stories and even hand-drawn details.

Innocent will design its juices with natural fruit photographs on a plain white label. Its Core smoothies are designed to use subtle tones to indicate the thickness of the product. The iplus line will feature transparent labels that will show the vibrant liquid inside. And for the Super Smoothies range, the rich colours of the label will communicate the nutritional and functional aspects of the range.

Our designs have evolved naturally as our business has grown, but we decided it was time for a refresh. Our new design strategy was inspired by the fact that our bottles weren’t making it easy for drinkers to select our products and enjoy the fruits and vegetables inside.

Innocent
Innocent Drinks

Our guy, a symbol of goodness. We wanted to create a visual system that would match that. This bold and playful design aligns with our innocent brand and helps drinkers understand what’s going on in juices and smoothies. “We can’t believe this is going to be on shelves in the next few months.”

By February 2025, the new design will have been fully implemented.

Sauce Shop Launches Miso Teriyaki Barbecue Sauce

British brand Sauce Shop has launched Miso Teriyaki BBQ Sauce. The sauce combines the sweet and savoury notes of miso sauce with the smoky flavour of barbecue sauce, tapping into the 'east meets west' food trend.

We are delighted to launch our Miso Teriyaki BBQ Sauce, exclusively for Sainsbury’s shoppers. They are always looking for new and exciting flavours. Pam Digva, Co-Founder of Sauce Shop, said: “We know this flavour combination works well and will appeal to those who want to add effortless Asian flavours to their dishes.”

Miso teriyaki barbecue sauce, 320 g
Image source: Sauce Shop

Sainsbury's is the only UK retailer to sell the sauce. Each 320g bottle has a recommended retail price of £2.80.

Protein Ball Co. Introduces New Multipacks

UK-based Protein Ball Co. has launched three new protein ball multipacks.

Multipacks are available for products that were previously only available in the takeaway section of supermarkets. Protein Balls multipacks are available in Blueberry Oat Muffin and Salted Caramel.

According to the product, the products are sugar-free and high in vitamins D3, C3, B12, and fiber. They also provide at least 7g of protein per 45g bag (the Peanut Butter Protein Balls have 10g of protein).

tPBc MP SC FOP 0824
Image source: Protein Ball Co.

“We are excited to launch these multipacks which allow us to reach a wider range of consumers. Our products are aimed at customers on the go, looking for an impulse purchase that will fuel their active lifestyle. The new multipacks will appeal to people who plan ahead and want to have healthy snacks on hand throughout the week,” said Matt Hunt.

This will be our first multipack for the retail market. This will hopefully give retailers more flexibility to decide where they want to sell The Protein Ball Co, and the format that best suits their customers’ needs.

Three bags are included in each multipack. UK supermarkets sell them for PS4.99.

Craft Gin Club launches Christmas range

Craft Gin Club, a British gin subscription service, has launched a new Christmas collection. The range features a variety of ways to count down the days until Christmas using alcohol, such as the Craft Gin Advent Calendar which can be purchased for PS89.99 and the Gin and Tonic Advent Calendar at PS59.99.

The club will release a 12-day rum calendar for PS49.99, which will be available from mid-October.

Craft Gin Club Advent Range
Image source: Craft Gin Club

Craft Gin Club has had an exciting year. We have expanded our offering to include craft spirits beyond gin. Our new Rum of the Month box has been launched, as well as a range of seasonal subscription boxes featuring craft spirits from tequilas to ready-to-drink cocktails. This year’s expanded range of advent calendars reflects the broadening of horizons. Our 25-day gin advent calendar is joined by our first-ever rum and gin and tonic calendars. These calendars have been developed in response to consumer demand. We are delighted to introduce our three advent calendars this year, which will help us showcase independent distillers and their incredible craft spirits.

John Lewis, Fortnum and Mason's and Amazon will all sell the products

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