“We’re going to partner with the meat industry, not compete with it,” says Meatable, explaining how meat from farmed animals can benefit farmers.

The cultured meat industry has often talked about its own solution to the meat "problem." According to a recent report from the Royal Agricultural UniversityThe language the industry uses to describe cultured meats is more about replacing traditional meats than accompanying them. Perhaps unsurprisingly, those who rely on meat for their livelihoods have expressed some concern.

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Meatable, a Dutch company that produces cultured meats, wants to change that. Jeff Tripician (also known as Trip') is Meatable's new CEO. He has over 35 years of experience in the meat industry, having worked for companies such as Grass Fed Foods and Perdue Farms. Jeff wants to let farmers know that cultured beef won't replace them. It will make them more comfortable.

The company plans to start commercial operations in Singapore this year and expand to the United States. It doesn't see cultured meat as an alternative to traditional meat, but rather as something that complements it. It also sees cultured meat as a way to reduce the risk of instability for the industry due to increasing meat consumption.

What should the cultured meat industry do next?

Tripician says lab-grown meat can succeed on two different levels. First, you can enter the market and compete for shelf space and cold chain with competitors.

He told FoodNavigator that Meatable wants to go with the second option, which is to use meat from farmed animals as a raw material for farmers. He said, “We will work with the meat companies and not compete with them.” It’s just another raw material. “It doesn’t affect what they do.”

Today, the only difference is that "their meat comes into the building." The rest is exactly the same. The meat is handled, cut, ground, heated, packaged, shipped, sold and marketed. "Nothing has changed except the way the meat is brought into the plant."

This means that cultured meat is used to replace a certain percentage of products such as hot dogs, hamburgers and other ground meats.

What can farmers do to help cultured meat?

In recent times there has been a strong resistance to meat consumption. Farmers in Europe The reprisals were fierceFarmers in the UK are missing out on this opportunity, I also have concerns. Some have even called it “Frankenfood”.

Tripician wants to reverse the rhetoric. He says farmers can benefit from meat production.

This allows for consumer demand, for example. It is possible to charge slightly more than for conventional meat. This method also eliminates factors such as delivery times, livestock diseases and lack of balance in the carcass (the most profitable parts of an animal's carcass must balance the less profitable ones).

What can be done to combat negative attitudes towards cultured meat?

Farmers aren't the only ones concerned about cultured meat production. Cultured meat production has been increasing. Italy : » Florida, the state of USA.

Tripician says this apprehension is due to unfamiliarity. When people taste it, he predicts they will find it similar to the food they are used to. He claims that it is exactly what people are used to, but we are preparing it in a new way.

According to Tripician, Florida Gov. Ron DeSantis will likely be more open-minded about cultured meats if he sees the benefits it brings to Florida farmers and ranchers.

If you say to Ron, "I think this is part of the solution," that doesn't mean that cattle ranchers are going to go out of business in Florida. It's going to protect the Everglades. It's going to allow them to have more stable prices for meat, instead of having one price that fluctuates wildly. It's going to ensure that you can feed everybody. [Florida's] residents, especially those at the bottom of the scale.

Meat consumption will increase by 70% by 2050. Tripician says this is a level of demand for which farmers and ranchers will not be prepared. To meet the demand, they would either have to significantly increase land use or subject animals and land to stress that could lead to increased soil erosion and water loss, as well as a greater impact on climate change from greenhouse gas emissions.

No farmer or rancher would want it anymore. It's on their land. He maintains they don't want it.

Cultured beef can help meet global demand for meat by reducing land use and giving farmers more time to produce.

Tripician stressed that animal protein should not be decreased, but the sudden increase of 70 % to meet demand should also be avoided.

We would be crazy to suggest that animal protein should disappear from the market. I think it should stay where it is. You could grow a little bit. We should focus on growing 70 %."

What is the status of cultured meat today?