bone-smashing-:-the-dangerous-illusion-of-a-more-virile-jaw

Bone-smashing: the dangerous illusion of a more masculine jaw

July 13, 2026

By Laetitia Maouchi THE Subscribers

Popularized on social media, the practice of "bone-smashing" involves hitting one's face in the hope of reshaping the jawline and cheekbones. Presented as a method for achieving a more masculine face, it is based on no scientific evidence and yet poses very real risks, warn maxillofacial surgeons.

Videos and posts about this dangerous practice are circulating on social media.

Videos and posts promoting this practice are circulating on several platforms, where they promise, without scientific evidence, to make the jaw more square.

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The controversy has resurfaced in France in recent weeks. The American streamer Clavicular made a stop in Paris, where he was completely ignored by the Parisian women he approached on the street. He became famous for his "bone-smashing" method, which consists of hitting one's face, especially the jaw and cheekbones, with a hard object, sometimes a hammer, to "sculpt" more "square," more "masculine" features. His rationale is based on bone healing, which he completely misuses. Those who practice this often rely on a misinterpretation of the ability of bones to remodel themselves under certain mechanical stresses, a real phenomenon, but one that doesn't apply in this way to the facial bones of adults. Behind the pseudo-scientific vocabulary, doctors are sounding the alarm.

“From an anatomical point of view, not much is happening, nothing at all in fact, that’s the problem.”, explains to Science and Future Dr. Serge Ketoff, maxillofacial surgeon and stomatologist, practicing in Paris. “It has no effect on bone growth.”

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