Moresh becomes the first Moroccan olive oil to offer complete traceability

Moresh becomes the first Moroccan olive oil to offer complete traceability

August 28, 2024

CHO Group, producer of award-winning Moresh extra virgin olive oil, proudly announces a new feature: full traceability of its products. Moresh is the first Moroccan olive oil to offer this level of transparency. Consumers can now scan the QR code on the label to learn more about origin, harvest, bottling, testing, and more. This feature is accompanied by a refreshed label inspired by vibrant Moroccan blue and sunny yellow, symbolizing Morocco's cultural heritage and climate.

Discover the authentic taste of Morocco – Buy Moresh extra virgin olive oilonline

With over 30 years of experience in the manufacturing of olives and olive oils in the Mediterranean, CHO Group has perfected the art of producing high quality olive oil. Moresh has been recognized worldwide for its exceptional quality and taste, winning awards at prestigious competitions such as the New York International Olive Oil Competition and the Canadian International Olive Oil Competition.

The Hamsa hand symbol on the label represents protection, peace and good luck. It also symbolizes the protection that extra virgin olive oil offers due to its health benefits.

“By introducing traceability, we offer our customers peace of mind by guaranteeing the authenticity and quality of their olive oil,” saidWajih Rekik, CEO of CHO America. “Consumers often struggle to find trustworthy extra virgin olive oil brands, and this new feature provides the transparency they need. Moroccan olive oil has gained popularity online due to its high polyphenol content, but it often comes with a premium price tag. Moresh is making this exceptional Moroccan olive oil accessible to a broader range of consumers shopping in grocery stores.”

By offering this educational and transparent process, consumers can now enjoy a new origin and learn more about what makes Moresh Moroccan Olive Oil unique. While truly Moroccan, Moresh Extra Virgin Olive Oil offers a smooth, balanced flavor that perfectly complements any modern cuisine.

Moresh's traceable and beautifully packaged products are now available for purchase onwww.moresh.comand at select retail partners nationwide in the United States andin Canada.

About CHO America
CHO America, Moresh's parent company, Terra DelyssaBella Del Soland BULK by CHO, is a leader in quality and sustainability in the olive oil market. Moresh is the first Moroccan olive oil to establish a significant presence in the North American market, with growth expected within the company’s network of 15,000 stores. For more information, visitwww.moresh.comOrwww.cho-america.com.

SOURCE CHO America

Learn more

en_USEnglish