Fry's plant-based mince launches at Tesco
British plant-based food brand Fry's Family Food has launched its plant-based mince at Tesco supermarket. According to the brand, the Shape & Sizzle mince is high in fibre, low in saturated fat and is a great source of protein.
According to the brand description, it is “shapeable,” which means this mince is very versatile.
We believe our Shape & Sizzle mince will give consumers more flexibility when preparing their family favourites. Herring explains that the mince is ideal for making meatballs, burgers and koftas. It’s also suitable for classics like bolognese and shepherd’s pie, as well as lasagne and other dishes.
Tesco sells the mince at a recommended retail price of £2.50 for 300g.
Muller Myprotein and Yoghurt offer high protein yogurt
Sports nutrition brand Myprotein has teamed up with Muller Desserts to produce high-protein yoghurts in a bid to capitalise on the growing demand for high-protein products.
According to the brands, the range is HFSS compliant. The 500g yoghurt pots contain 49g of protein for natural flavours and 45g for vanilla. There are also 200g puddings with light mice and light puddings, each containing 20g of protein. The mouse is available in two flavours: chocolate or salted caramel, and vanilla and chocolate puddings.
Richard Williams, CEO of Muller Yogurt & Desserts, said: “We asked ourselves how we could continue to optimise our health and nutrition portfolio whilst bringing something unique to the dairy aisle that meets growing consumer demands and drives further growth in the protein category.”
We found that current and potential buyers of protein yogurt have concerns about taste and sports nutrition credibility. Many are also intimidated by the brand's positioning, which is focused on elite sport.
We are confident that by expanding our product range and adding Myprotein, the experts in sports nutrition, to Muller's reputation for exceptional taste, we will have the best combination for customers.
From September 11, the range is available. The recommended retail price for the yogurt will be 3 PS, while the puddings and mouse will be 1.95 PS.
Birds Eye expands its chicken shop range
Birds Eye, an international food brand, has launched seven new products to its Chicken Shop range. Designed to capitalise on the ‘fakeaway’ trend, the range offers consumers classic chicken restaurant dishes in a retail setting.
The line also includes Buttermilk Chicken Tenders, Spicy & Fiery Chicken Pieces, Honey Sriracha Chicken Wings, Hickory & BBQ Chicken Wings, and Buttermilk Chicken Wings. The line includes Crispy Potato Ridges, as well as chicken products.
A new packaging design is used to attract young customers to the products.
Our Chicken Shop brand has a RSV of over 20 million PS and with a growth rate of +30 % over the last two years, the opportunity for retailers is huge. Birds Eye Chicken Shop is driving incremental sales in the frozen chicken category, attracting younger consumers. By focusing and taking inspiration from quick service restaurants, the new products will allow shoppers to enjoy that Friday night vibe every night.
From September 9, the range is available in supermarkets.
Subway launches new menu
Subway has launched an all-new menu. Wild & Mild will feature spicy options, like the returning Furious Chicken Sub and Jalapeno Cheese Bun, as well as milder options, like the Texicana Steak Sub. Subway will add the X-Spicy Nacho Chicken Sub to its Saver menu, as well as the first-ever Ham and Cheese Toastie.
Subway will also launch a Wild & Mild sauce, available for those who want to create their own subs.
Deniz Safa, Subway’s Director of Regional and Culinary Innovation, said, “We’ve added new subs that feature our Signature Series and Saver Subs, which showcase our Signature Sauces. Plus, after a 5-year hiatus, we’re finally bringing back the beloved Jalapeno Cheese Bun!”
We’ve upped our spice levels with new Wild & Mild subs and our signature sauces. Whether you’re looking for something spicy, like our extra spicy Southwest Chipotle Sauce, or mild, like our Mango Habanero Sauce, there’s something to ignite your taste buds.
These new products are now available.
Muscle Milk S'mores Flavor
Muscle Milk, a sports brand, has launched s'mores-flavored shakes. The shakes are available for a short time and will have notes of marshmallow, graham cracker, and chocolate.
According to the manufacturer, each container contains only 170 calories and 25 grams of high-quality protein. It is also an excellent source of fiber and vitamin A, with no added sugar.
Marissa Pines is the senior marketing manager for Gatorade's CytoSport brand, which includes Muscle Milk. She said active adults are looking for more protein. The limited-edition Muscle Milk S'mores protein shakes offer a delicious s'mores flavor with 25 grams.
Amazon has it available for purchase now.
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