Olympic silver medalists Kassidy Cook and Sarah Bacon launch partnership with First Watch

Breakfast is served. First Watch joins forces with the first medalistsParis 2024 Olympic Games TeamAmericanthe diversKassidy CookAndSarah Bacon,to offer a year of free brunch to two lucky duos.

While the duo's last names and clever hashtag, #breakfastisserved, initially caught the restaurant's attention, it's thesynchronizationwith the First Watch culture that solidified the partnership. First Watch is known for its “You First” commitment to its employees and customers, and more specifically for its core values of “Roll Up Your Sleeves,” “Be Kind,” and “Stand Shoulder to Shoulder.”

“We admire Kassidy and Sarah for their commitment to hard work with infectious positivity, resilience and courage,” saidLaura Sorensen, Director of Human Resources at First Watch. “We believe that a day well spent starts with the company you keep…and they are certainly in good company! These athletes are literally standing ‘shoulder to shoulder’ on the diving board, a value we hold dear as our teams work together to make our customers’ days brighter at every opportunity.”

The Olympians, affectionately known as “Cook’N Bacon,” won silver in the women’s synchronized 3-meter springboard event, earning the first American medal of the Paris 2024 Olympics.

Now, two lucky winners (and one friend each) will wina free First Watch for one year.*From Thursday August 29AtTuesday September 3Fans who follow @FirstWatch on Instagram can enter the competition by tagging the “Cook” on their “Bacon”on this publication– the person with whom they are most “in tune”.

First Watch has been fueling athletes for years. The menu takes a refined approach to traditional breakfast, brunch and lunch offerings, prepared to order from fresh ingredients in a kitchen without fryers, microwaves and heat lamps. To discover the best ingredients, the restaurant is guided by a “Follow the Sun” food philosophy to source fresh ingredients wherever and whenever they are in season.

The restaurant has a long history of supporting athletes. The Cook'N Bacon partnership was developed in partnership with the leading sports sponsorship platform for professional female athletes, Parity, and underscores First Watch's ongoing commitment to supporting female athletes.

*The First Watch Brunch for A Year Sweepstakes (“Sweepstakes”) is open to all individuals who are legal residents ofin the United StatesAndin the District of Columbiaexcept forRhode Islandwho are at least 18 years of age at the time of registration. Void outside ofUNITED STATEShasPuerto Ricoin the U.S. Virgin Islands and otherterritories and possessions of the United States. The Sweepstakes is subject to all applicable federal, state and local laws and regulations and is void where prohibited. Each of the two (2) qualified winners (and their tagged friend) of the “First Watch Free for a Year” prize will be awarded 52 Brunch Bucks, valued at up to20 $each, for a total of1 040 $. For more information, visitBrunch for a Year Contest Rules.

About First Watch
First Watch is an award-winning all-day dining concept serving fresh-to-order breakfast, brunch and lunch at its network of neighborhood restaurants. Recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven menu features elevated takes on classic favorites, as well as signature favorites like the Quinoa Power Bowl®, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation, Spicy Lavender Lemonade and its signature Million Dollar Bacon. In 2023, First Watch was recognized as the top restaurant brand on Yelp’s inaugural list of the 50 Most Loved Brands in America. In 2023 and 2022, First Watch was named one of Newsweek’s 100 Most Loved Workplaces® by the Best Practice Institute. In 2022, First Watch received the coveted MenuMasters distinction from Nation's Restaurant News for its seasonal braised short rib omelet and received the coveted Culture at Work Award from ADP. First Watch operates more than 535 restaurants in 29 states. For more information, visitwww.firstwatch.com.

About Parity
Founded by Minority in 2020, Parity is a sports marketing and sponsorship platform dedicated to closing the gender revenue and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional female athletes, and their fans, Parity has proudly put millions in the pockets of female athletes, bringing dozens of brands—from Microsoft® to Morgan Stanley®—into the movement. The platform provides connections to over 1,000 female athletes from 80+ sports, including over 250 Olympic and Paralympic athletes. For more information on how to leverage the growing influence and popularity of female athletes, visithttps://paritynow.coor follow us onInstagramAndLinkedIn.

SOURCE First Watch Restaurants, Inc.